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Category Lead, Germany

Whatnot· Operations
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Hybrid (Berlin or London)€150k - €200k + equity + bonusFull-timePosted 4w ago

About the role

Category Lead responsible for defining and executing the strategic vision for a category in Germany/Europe, leading cross-functional teams, forging partnerships, and driving category growth within Whatnot’s live commerce platform.

Responsibilities

  • Define our strategy: Map the market, dive into the data, talk to sellers and buyers to build a perspective on how we should scale the category on Whatnot
  • Define our action plan for addressing key challenges and opportunities in the category
  • Lead our execution: Manage a team of dotted line reports in account management, sales and marketing to onboard and grow sellers, activate influencers and run community events. Develop and mentor your team members to take ownership of their key initiatives.
  • Source, execute, and manage the highest priority partnerships in the category
  • Own our data to define and monitor key success metrics in the category, using those insights to prioritise key focus areas for your team.
  • Drive outsized growth: Identify category unlocks, and work cross-functionally with product, marketing, operations, and engineering to bring to life solutions and initiatives that will step-change category growth
  • Work alongside executives to propose and execute tests that can give the insight needed to adapt to evolving category needs
  • Be the voice of your category: Be an advocate of our mission by building relationships with top sellers and buyers, ensuring our product meets their needs
  • Carry our culture by guiding your team to understand core business and product so they can pitch sellers and grow the community

Qualifications

  • 5+ years of experience in fast-paced, client-facing roles in high-output environments (e.g., Strategy Consulting, Venture Capital, Private Equity, partnerships at tech companies)
  • Fluent German and English with deep understanding of the German market
  • World-class leadership experience managing and developing a team
  • Deep analytical capability with comfort in understanding and acting on data to drive business insights

Skills

Required:Category leadershipData-driven decision makingPeople management

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options (Medical, Dental, Vision)
  • Work From Home Support
  • Care benefits
  • Retirement; 401k (US) with employer match up to 4% and Pension internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Whatnot

Whatnot is the largest livestream shopping platform in the U.S.

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more.

marketplacee-commerce
Company profileWebsite

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