Head of Europe
About the role
Head of Europe responsible for building FIRST’s European business, leading growth across commercial strategy, market launches, restaurant acquisition, delivery-provider partnerships, and local operations. Hands-on founding leadership role with direct interaction with the CEO and influence over product roadmap and GTM strategy.
Responsibilities
- Own FIRST’s European strategy: develop and execute market-entry and expansion strategy; prioritize countries; travel up to 10 days per month; establish market-level goals; translate opportunity into operating plan; provide CEO with market insights and performance reporting.
- Drive commercial growth: build relationships with high-volume restaurants and partners; lead strategic sales opportunities; develop European value proposition; build pipeline; create market-specific commercial models; expand relationships across locations/countries.
- Build strategic partnerships: develop executive-level relationships with delivery providers, platforms, POS and restaurant-tech partners; negotiate commercial arrangements; coordinate country launches with product/engineering; identify channels; represent FIRST at events.
- Lead market launches and operations: own commercial and operational readiness of each European market; manage coverage, contracts, pricing, payments, support, and launch plans; onboarding experience for new customers; identify regional product requirements; work with product/engineering on changes; develop repeatable processes for country entry.
- Build the European organization: determine local roles; recruit and develop a European commercial and operations team; foster culture of urgency, accountability, customer focus; set goals and performance standards; ensure alignment with U.S. leadership.
Qualifications
- Experience building or scaling a European software, restaurant-technology, marketplace, logistics, delivery, or payments business.
- Understanding that Europe is not a single market and ability to balance regional scale with country differences.
- Proven track record selling to restaurants, hospitality groups, platforms, or enterprise customers.
- Willingness to personally prospect, sell, negotiate, and launch customers while developing strategy.
- Comfort operating with limited structure and creating necessary systems.
- Commercial strength with understanding of unit economics, pricing, partnerships, and market prioritization.
- Ability to build credibility with founders, executives, restaurant operators, and operations teams.
- Adaptable communication across cultures; ownership mindset; willingness to travel regularly in Europe.
- Additional European-language proficiency is valuable but not required.
Skills
About FIRST
The best way for any business to offer delivery.
We are building the Marketplace for On Demand Delivery. We provide an all-in-one Delivery OS that brings all orders into one place, dispatches these orders to the best available delivery service, and provides the tools to manage the post-purchase experience. The founding team started Habitat Logistics, where we powered delivery for restaurants, and delivered over 1M orders all on our own software.
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