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Senior Demand Generation Manager

Kestra· Marketing
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Hybrid (United States (remote))full-timePosted 4w ago

About the role

Senior individual-contributor role owning the demand-generation program layer to turn product and market signals into enterprise pipeline. Drives multi-channel campaigns, ABM strategy, and marketing’s contribution to enterprise pipeline with shared accountability with Sales.

Responsibilities

  • Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy, establishing program and pipeline targets in partnership with the Head of Marketing and Sales.
  • Build Kestra's enterprise account-tiering model, translating product, community, and firmographic signals into target segments and account priorities, and align with Sales on the accounts that matter most.
  • Bring today’s outbound campaigns under one coordinated demand strategy, so programs running across Marketing, Growth Engineering, and Business Development share target accounts, a common thesis, and measurable outcomes.
  • Partner with Growth Engineering to identify open-source deployments showing production-scale, multi-user, enterprise-shaped usage, and build the programs that turn those signals into enterprise conversations.
  • Build multi-threaded account programs that engage multiple members of the buying group across technical, operational, and economic roles, moving accounts from initial technical interest toward qualified enterprise opportunities.
  • Design and run integrated campaigns across paid media, content, email, webinars, and events, coordinated toward pipeline rather than run as one-offs.
  • Build and run paid acquisition directly in LinkedIn Ads and Google Ads, owning targeting, creative testing, and spend pacing.
  • Shape account-based and competitive-displacement strategy for market-shift moments, briefing the outbound automation engine and wrapping it with multi-channel air cover.
  • Own the program execution behind flagship legacy-displacement campaign: targeting, channels, sequencing, budget, and cadence.
  • Own the campaign assets that carry your programs: landing pages, nurture copy, and conversion paths.
  • Coordinate with business development on contact-level outreach so account-level programs and individual outreach reinforce each other.
  • Build the nurture and lifecycle programs that move prospects and self-serve users toward enterprise conversations.
  • Improve conversion across the funnel, from first touch to qualified opportunity.
  • Measure at the account level, tie contribution to pipeline, and report on qualified accounts, pipeline generated and progressed, and program efficiency.
  • Own demand-generation program budget and channel allocation, moving investment toward what is producing pipeline.
  • Manage agencies and partners where they extend your reach.

Qualifications

  • Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS, with direct ownership of pipeline targets and outcomes.
  • Proven across the demand stack: multi-channel campaigns (paid, content, email, events), lifecycle and nurture, ABM strategy, and the marketing-to-sales handoff.
  • Hands-on paid media experience. Experience building and running campaigns in LinkedIn Ads and Google Ads, with ability to explain changes and impact on acquisition efficiency, account engagement, or pipeline.
  • A builder who automates and treats campaigns as experiments; comfortable partnering with a technical growth-engineering function.
  • Analytically rigorous; capable of pulling data, building views, and interrogating pipeline reports.
  • Comfort with using AI in marketing processes, verifying claims against primary sources before reaching prospects.
  • Familiarity with developer-led, open-source, or product-led motions or the ability to master one quickly.
  • Independent worker with urgency and ownership in fast-scaling environments where processes are still being defined.
  • Genuine respect for the open-source community; credibility of open-source project informs enterprise efforts.

Skills

Required:Demand generation planningAccount-based marketing (ABM)Multi-channel campaign executionPaid media managementData analysis and pipeline measurement
Nice to have:Growth engineering collaboration

Benefits

  • Competitive compensation, performance bonus, and equity
  • Medical, dental, and vision insurance
  • Employer-paid life and disability insurance
  • 401(k)
  • Fully remote, with home-office and equipment budget
  • Learning and conference budget
  • Paid time off, company holidays, and parental leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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Powerful orchestration. Simplified workflows.

Use declarative language to build simpler, faster, scalable and flexible data pipelines

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