← All roles

Growth Strategist

Scale Army· Marketing & Creative
Apply on company site
Remote$2.3k/moContractPosted 4w ago

About the role

Growth Strategist responsible for full-funnel growth strategy across paid acquisition and conversion optimization for a consumer DTC brand. Strategy-and-testing focus with execution across Meta, Google (including PMax), and TikTok, plus structured testing of website and content.

Responsibilities

  • Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok.
  • Determine channel mix, budget allocation, audience architecture, and the creative strategy supporting paid advertising.
  • Set strategic direction and execute.
  • Build and manage a structured testing program for the website and content.
  • Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts.
  • Establish clear success criteria and proper measurement for tests.
  • Document learnings from completed tests.
  • Apply testing discipline that distinguishes between a test and a tweak.
  • Separate branded harvest from real demand generation.
  • Apply incrementality thinking rather than relying solely on platform-reported ROAS.
  • Frame recommendations around MER and contribution margin.
  • Deliver actionable feedback in writing.
  • Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured.
  • Provide clear, direct, and specific written strategy and feedback that can be acted on without a follow-up call.
  • Conduct a monthly strategic review with brand leadership.
  • Review what was tested, what was learned, and what changed in the numbers.
  • Determine where the next dollar of spend or hour of effort should go.

Qualifications

  • 7+ years of experience in DTC growth, with senior ownership of both paid acquisition strategy and conversion optimization.
  • Experience running full-funnel growth for DTC brands.
  • Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career.
  • A documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently.
  • Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else.

Skills

Required:Full-funnel advertising strategyConversion rate optimization (CRO)Measurement and incrementalityStructured testing programs
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

staffingmarketingsalesgrowthnearshoreoffshoretalent sourcing
Company profileWebsite

More open roles at Scale Army