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Marketing Generalist

Scale Army· Marketing & Creative
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Remote$1.7k/mo - $2k/moContractPosted 4w ago

About the role

Marketing Generalist responsible for day-to-day content execution and email marketing across multiple client accounts within a small, fast-moving agency. Focused on content and lifecycle emails, with eventual client-facing responsibilities as familiarity grows.

Responsibilities

  • Generate and publish content using established content calendars and AI-assisted workflows.
  • Create design assets, including email headers and social graphics.
  • Proof and refine AI-generated content to ensure quality, accuracy, and alignment with brand tone.
  • Schedule and manage social media posting across client accounts.
  • Publish and format content within client CMS platforms, including WordPress.
  • Support broader marketing campaign execution by preparing content, communications, and related assets needed for campaign launches.
  • Build and manage lifecycle nurture emails, primarily through the agency’s CRM and marketing platform.
  • Support email design, list segmentation, and campaign scheduling.
  • Monitor email performance and contribute to ongoing optimization.
  • Support end-of-month reporting on content and email performance.
  • Participate in regular team check-ins to stay aligned on priorities across accounts.
  • Manage assigned tasks and deadlines through the agency’s project-management system.
  • Accurately track time against client work to support account-level visibility and profitability.
  • Independently identify and resolve process gaps and day-to-day issues.
  • Participate directly in client communication as familiarity with assigned accounts, processes, and standards develops.
  • Become a trusted execution partner across assigned client accounts.

Qualifications

  • Experience in content marketing, email marketing, or a similar marketing generalist role.
  • Proven experience executing content and email marketing campaigns.
  • Experience with CRM and marketing automation platforms; HubSpot experience is preferred but not required.
  • Experience using AI tools for marketing and content workflows.
  • Basic familiarity with design collaboration tools or processes.
  • Experience working within a marketing agency supporting multiple client accounts is a plus.
  • WordPress or comparable CMS experience is a plus.
  • Familiarity with Claude, including Projects, Skills, or related AI content workflows, is a plus.

Skills

Required:HubSpot or comparable CRM/marketing platformAI tools for content generation and copywritingCMS, project-management, CRM, communication, and AI platformsCreative designSelf-starter/problem-solvingLearning new tools independentlyProcess improvementTime tracking and multi-account management
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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