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Senior Technical Product Marketing Manager

Fivetran· Marketing Department
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Hybrid (Denver, CO)$166.2k - $207.7kFull-timePosted 4w ago

About the role

Senior Technical Product Marketing Manager at Fivetran + dbt Labs responsible for shaping market perception, developing compelling narratives, driving product adoption, and aligning marketing with technical depth across enterprise customers in a hybrid environment.

Responsibilities

  • Content Development & Messaging: Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content. Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences. Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.
  • Customer & Market Insights: Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging. Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas. Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products.
  • Cross-Functional Collaboration: Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas. Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs.
  • Technical Expertise: Operationalize technical product marketing best practices across teams. Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc. Serve as technical SME on the Fivetran platform, articulating how it fits into customers’ broader data stacks and workflows. Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
  • Thought Leadership: Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs. Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio. Help position Fivetran as a foundational component of modern, scalable data infrastructure.

Qualifications

  • 2-4 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
  • Data industry experience and expertise: Either hands-on work with or knowledge of data engineering with a focus on data integration, databases, data warehouses, and related technologies (e.g. SQL, dbt, python, Spark)
  • Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage. Has a keen interest in all things data integration and cloud destinations and a willingness to work on new product areas as they arise.
  • Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
  • Strong in-person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
  • Highly-organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines.
  • An understanding of our target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

Skills

Required:Content Development & MessagingMarket Research & PositioningCross-Functional CollaborationTechnical SME for Data Platform

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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