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Senior Technical Product Marketing Manager

Fivetran· Marketing Department
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Hybrid (Oakland, California)$178.1k - $222.6kfull-timePosted 4w ago

About the role

Senior Technical Product Marketing Manager at Fivetran + dbt Labs responsible for shaping market perception, driving product adoption, and translating complex technical concepts into clear, value-based messaging for enterprise customers across cross-functional teams.

Responsibilities

  • Content Development & Messaging: Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content. Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences. Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.
  • Customer & Market Insights: Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging. Partner with Product Management to understand features, technical capabilities, and customer use cases across multiple product areas. Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion.
  • Cross-Functional Collaboration: Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas. Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs.
  • Technical Expertise: Operationalize technical product marketing best practices, stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc. Serve as technical SME on the Fivetran platform, providing best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
  • Thought Leadership: Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs. Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio.

Qualifications

  • 2-4 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
  • Data industry experience and expertise: hands-on work with or knowledge of data engineering with a focus on data integration, databases, data warehouses, and related technologies (e.g. SQL, dbt, python, Spark)
  • Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage
  • Experience working with multiple different teams: partnering and coaching across Product, Sales, Marketing, and Enablement
  • Strong in-person, virtual, and written communication: ability to adapt messaging for different technical personas and mediums
  • Highly organized with excellent project management: manage multiple initiatives, proactive communication, and meet deadlines
  • Understanding of target customers: data engineers, data scientists, data architects, and technical stakeholders

Skills

Required:Content development and messagingMarket research & positioningCross-functional collaborationTechnical SME on data platforms

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away, including vacation, sick time, parental leave, holidays, and Global Week of Rest
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and team-building activities
  • Monthly cell phone stipend
  • Access to mental health support platform for employees and dependents
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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