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Director, Events Strategy

Hippocratic AI· S&M
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RemoteFull-timePosted 4w ago

About the role

Director, Events Strategy & Experiences to build an experience-led events function that drives measurable business growth, aligning events with account-based marketing, pipeline, and executive relationships.

Responsibilities

  • Set the event strategy. Define how events drive business outcomes at Hippocratic AI. Build an integrated event marketing strategy and calendar aligned with sales, partner, and segment priorities.
  • Elevate experience design. Create differentiated clinical-AI experiences that go beyond traditional formats. Set the standard for premium experiences at flagship and Tier 1 events.
  • Own business impact. Align programs to pipeline goals in partnership with Product, Sales, Customer Success, partners, and segment leaders. Own measurement of sourced and influenced pipeline, cost per qualified meeting, and event ROI.
  • Build a scalable ABM approach. Use AI account scoring, buying-group mapping, and account-specific content to personalize targeting, engagement, and follow-up.
  • Lead the team and portfolio. Coach a lean team across strategy, experience design, and execution. Oversee national conferences, trade shows, roundtables, executive dinners, and Customer Advisory Boards.
  • Scale through AI and automation. Deploy agents and workflows for invitations, briefing books, personalized agendas, CAB synthesis, recaps, and next-best-action follow-up.
  • Extend the value of every event. Turn sessions and conversations into reusable content and actionable insights that support ongoing account engagement.
  • Deliver with precision. Manage budgets, vendors, and logistics while maintaining high standards for execution under real deadlines.
  • Ensure executive leaders and teams attending are fully briefed with a Run of Show, understand expectations of attending a conference for improved ROI.
  • Manage spend and attendance for effective use of teams and resources.

Qualifications

  • 10+ years of experience leading event or experiential marketing at a strategic level, with ownership of program direction and business outcomes.
  • Bachelor’s degree required.
  • A track record of designing and delivering differentiated, high-impact client and executive experiences.
  • Strong commercial acumen, with demonstrated success connecting events to pipeline, revenue, and other measurable business outcomes.
  • B2B marketing experience in SaaS, healthcare, professional services, or technology.
  • Hands-on experience building AI agents and automations for targeting, personalization, synthesis, and follow-up.
  • Executive presence and the ability to serve as a credible thought partner to marketing, sales, and clinical leadership.
  • Experience leading and developing a lean team across strategy and execution.
  • Collaboratively partnering with all teams in Marketing to help ensure market moments are leveraged to their fullest potential for product launches, brand moments, and lead gen with ICP.
  • Strong command of vendor management, budgets, and event logistics.
  • Evidence of expanding event capacity and improving follow-through without proportional growth in headcount.
  • Ability to work remotely and travel frequently for events and experiences.

Skills

Required:Event strategyExecutive event designABM and account-based marketingAI agents and automationVendor and budget managementTeam leadership
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Hippocratic AI

Safest Healthcare Generative AI Agents

Safest Healthcare Generative AI Agents Our AI agents do not diagnose or prescribe. Learn more. Listen to these 4 real de-identified calls from the over 115 million clinical interactions.

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