Field Marketing Manager
Hybrid (Chicago)$90.1k - $150kFull-timePosted 4w ago
About the role
Experienced field marketing professional responsible for planning and executing US field marketing programs, events, and campaigns to drive pipeline and revenue for a B2B SaaS/professional services company.
Responsibilities
- Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, happy hours, and experiential events) and third-party events (conferences, sponsorships, partner activations).
- Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
- Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
- Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
- Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
- Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
- Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.
Qualifications
- 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
- Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
- Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
- Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
- Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
- Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.
Skills
Required:Field marketing strategy and executionEvent managementStakeholder managementData analytics and measurementSales alignment
Benefits
- Comprehensive health, dental and vision coverage
- retirement benefits (401k match up to 4%)
- flexible PTO
Last updated Sep 23, 2026. Interested? Apply on the company site.
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