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Lead brand marketing manager

WRITER· Marketing
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Hybrid (New York City, NY)$141k - $196k + equityFull-timePosted 4w ago

About the role

Lead brand marketing manager at WRITER, responsible for owning and scaling the WRITER brand across internal and external touchpoints, developing campaign strategy, brand operations, and integration with product and agency partners.

Responsibilities

  • Brand strategy and campaigns - You’ll lead brand campaign strategy from idea through activation — not just the brief, but the conviction behind it. You’ll develop concepts worth executing, manage the work end-to-end, and hold the bar for what “on-brand” actually means. You’ll ensure every campaign builds something cumulative: a brand that people recognize, trust, and root for. You’ll partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep.
  • The full customer and employee journey - Great brands don’t live in one channel. You’ll activate WRITER’s brand across the customer journey, and bring the same intentionality to the employee experience. Onboarding, all-hands, internal comms: the brand lives there too, and you’ll make sure it shows up with the same quality and care.
  • AI-native brand operations - WRITER brings the power of agentic marketing to the world’s best brands — and we run on our own platform. You’ll own WRITER’s internal WRITER instance as the operational backbone of our brand: encoding our voice, guidelines, and creative standards into brand skills that the entire company relies on to produce high-quality, on-brand work at scale. You’ll build and maintain the skill library that makes WRITER employees faster, sharper, and more consistent — without losing what makes us distinctively us. You’ll partner with product and engineering to translate that front-line experience into product insights, acting as an in-house advisor to make WRITER stronger for brand leaders everywhere.
  • Brand in the product - You’ll work with product and design to ensure our brand identity is felt inside the platform: in the copy, the experience, the moments that tell customers they’re working with something built with genuine craft and conviction.
  • Agency management - You’ll be WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship, and making sure partners deliver work that actually moves us forward, giving them a clear point of view to work from.
  • Measurement and brand intelligence - You’ll define and own the metrics that matter — brand awareness, perception, campaign performance, pipeline influence — and use those signals to continuously sharpen strategy. You’ll conduct ongoing competitive and market research to keep WRITER’s brand ahead of the conversation, not just part of it.
  • Brand Central: the system behind the brand - You’ll build and own WRITER’s brand repository, creating a single, scalable source of truth for assets, guidelines, templates, and toolkits. Working with the creative team, you’ll enable internal teams to activate the brand confidently while maintaining consistency. You’ll champion brand adoption across the organization and run enablement to make internal teams genuine brand ambassadors.

Qualifications

  • 7+ years building brands that stand for something, ideally at a high-growth B2B technology company
  • Experience owning strategy and execution, creating brands that build belief
  • Genuine excitement about agentic AI and its role in brand; experience with AI tools in a brand context preferred
  • Experience managing agencies with effective briefs and constructive feedback
  • Experience working with product teams and translating brand into product experiences
  • Built brand systems that scale (asset libraries, guidelines, repositories, AI-powered toolkits)
  • Fluent in brand metrics; ability to connect brand performance to business outcomes and defend strategy with data
  • Strong written and verbal communication; ability to write briefs, present campaigns, and advocate for brand investment
  • Low ego, high standards; ability to build shared ownership and mobilize the organization around brand

Skills

Required:Brand strategyAgency managementBrand systems & AI-powered toolkitsMeasurement & analyticsCross-functional collaboration

Benefits

  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account with company contribution
  • Annual work-life stipends (wellness, learning and development)
  • Company-wide and team off-sites
  • Competitive compensation, company stock options and 401k
Last updated Oct 1, 2026. Interested? Apply on the company site.

About WRITER

End-to-end agent builder platform that unites IT & business

Eliminate silos with an end-to-end agent builder platform, designed for collaboration—without compromise. Build, activate, and supervise agents.

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