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Creator & Influencer Marketing Lead, Shop

Shopify· Growth
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RemoteNot specifiedPosted 4w ago

About the role

Lead a hands-on creator and influencer program at Shop, from sourcing and negotiating with creators to briefing, tracking, rights, payments, and performance analysis, with strategic input and execution ownership in building this growth capability from an early stage.

Responsibilities

  • Source and vet creators (audience quality, engagement, geography, brand fit, past brand safety)
  • Negotiate and contract: set rates, deliverables, timelines, exclusivity, usage rights; coordinate with Legal
  • Write briefs for creators with clear objectives and constraints
  • Own the commercial and operating lifecycle: sourcing, delivery, rights clearance, payment, renewal
  • Track and attribute: managed tracked links, promo codes, deep links; ensure attribution before go-live
  • Read and improve performance: analyze views, engagement, installs, new buyers, cost per outcome, lift by creator/format; iterate
  • License and hand over high-quality content for paid/lifecycle use
  • Ensure compliance: disclosures, usage windows, IP rights, platform rules, gifting and payment policies
  • Scale operation: build templates, trackers, rights records, documentation for scalable management
  • Stay informed on space: track emerging creators, formats, and brand conversations about Shop
  • Utilize AI tools for research, vetting, briefs, and performance analysis
  • Own the creator program end-to-end, including activation tracking and decisions by creator/format/campaign
  • Manage creator roster/pipeline, tiering, and ongoing vs campaign-based relationships
  • Manage rates, budgets, and payment tracking with defendable forecasts
  • Produce content rights/licensing and collaboration with paid and lifecycle teams
  • Maintain creator experience with fast responses, clear briefs, timely payments
  • Develop creator workflow tooling, templates, trackers, rights records, and documentation
  • Propose next tests or creator categories with data support

Qualifications

  • 5–10 years in creator, influencer or social marketing at a consumer tech company, consumer brand, or agency
  • Hands-on ownership of a creator program at volume (sourced, negotiated with, and managed dozens of creators)
  • Proven track record building a program, not just running an established one
  • Fluency in platform mechanics of TikTok, Instagram, YouTube; understanding creator pricing and formats
  • Strong analytical skills; ability to build trackers, interpret performance data, and design small tests for lift
  • Experience negotiating rates/terms and managing deliverables without harming relationships
  • Exceptionally detail-oriented with strong error-prevention abilities (disclosures, links, usage rights, invoices)
  • Good taste and creative judgment to assess potential content before posting
  • Working knowledge of disclosures and rights; experience collaborating with Legal on creator contracts
  • Clear, concise written communication; ability to present plain conclusions
  • Comfort with creator management tooling and building custom spreadsheets/trackers

Skills

Required:Creator program managementNegotiation and contractingData analysis and performance trackingCreator relation managementCompliance and rights management

Benefits

  • Not specified
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

ecommerceplatformonline storeretailglobal
Company profileWebsite

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