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Affiliate Marketing Lead, Shop

Shopify· Growth
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RemoteFull-timePosted 4w ago

About the role

Lead the build-out and execution of Shopify's Shop affiliate program, from proof of concept to an always-on, trackable, and defensible growth channel. Own platform selection, publisher recruitment, tracking, economics, incrementality testing, fraud prevention, reporting, and cross-functional collaboration.

Responsibilities

  • Build the program: select and manage the affiliate platform or network; account setup, tracking implementation, terms, and partner-facing program details.
  • Recruit publishers: source and onboard partners across content and editorial commerce, cashback and rewards, loyalty apps, deal sites and browser extensions; decide categories.
  • Own the economics: set and negotiate commission structures; model payback; monitor cost per install and cost per new buyer; optimize payouts.
  • Wire the tracking: manage end-to-end attribution (deep links, deferred deep links, postbacks, install and event tracking) and QA before going live.
  • Prove incrementality: design and run lift tests (holdouts, geo tests, exclusions) and report true results.
  • Police it: monitor for fraud and policy abuse and enforce terms.
  • Report and document the numbers: dashboards, definitions, QA checks, weekly reporting, partner records, tracking conventions, payout forecasts.
  • Handle the money: forecast payouts, manage invoicing and accruals with Finance, ensure timely partner payments.
  • Work with creative and product: brief assets, maintain brand messaging, collaborate on landing experiences and offer mechanics.
  • Use AI: leverage AI tools for partner research, outreach drafting, anomaly checks and analysis.

Qualifications

  • 5–10 years in affiliate, partner or performance marketing with hands-on ownership of an affiliate program at consumer scale.
  • Direct experience in an affiliate platform (e.g., Impact, Partnerize, Rakuten, CJ, Awin, or in-house) as the account owner.
  • Track record of building or scaling a channel, not just optimizing an inherited one.
  • Strong analytical skills: opportunity sizing, payback modeling, SQL or advanced spreadsheet analysis.
  • Working knowledge of mobile attribution: deep links, deferred deep links, postbacks, install tracking; familiarity with AppsFlyer, Branch or Adjust.
  • Measurement judgment; ability to design and defend tests showing true lift (not solely last-click).
  • Experience negotiating commercial terms with partners and holding them to commitments.
  • Attention to detail; preventing broken links, incorrect payouts, and duplicate credit.
  • Experience spotting and mitigating affiliate fraud and policy abuse.
  • Clear, concise written communication; ability to produce short readouts with plain conclusions.
  • Ability to collaborate with Finance on forecasts, accruals, and partner payments.
  • Bonus: cashback/rewards partners, coupon/extension ecosystems, multi-market programs, fintech or commerce background.

Skills

Required:Affiliate program managementPlatform/Network managementPublisher recruitment and onboardingData analysis and SQLMobile attribution

Benefits

  • Not specified in the description
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

ecommerceplatformonline storeretailglobal
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