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Director, Demand Generation Marketing & Analytics

C3 AI· Marketing
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Redwood City, California$155k - $221kfull-timePosted 4w ago

About the role

Hands-on demand generation leader responsible for building and running programs that generate qualified pipeline. Player-coach role focused on strategy and execution, owning metrics, analytics, and AI-driven optimization across the demand generation engine.

Responsibilities

  • Manage Demand Gen. — Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
  • Put campaigns into market, and keep improving them. — Build, launch, and run integrated campaigns across channels, measure results, test, and adjust creative, targeting, and spend.
  • Define the MQL and own the motion after it. — Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
  • Stand up an analytics-driven practice. — Build measurement layer (attribution, funnel and channel reporting), establish regular operating rhythm, and report performance to Marketing and leadership.
  • Put AI to work in the engine. — Use AI tools to scale campaign production, analysis, and personalization, enhancing visibility as buyers research via AI search and assistants.
  • Work across the company. — Partner with Sales, Product Marketing, Alliances, Communications, and Web to coordinate programs, support events, and mentor the team.

Qualifications

  • Bachelor’s degree in Marketing or a related field
  • 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number.
  • Hands-on operator who builds and runs campaigns and is fluent in the demand generation stack (marketing automation, CRM, ad platforms, analytics tools).
  • Fluent in funnel — attribution, conversion, and lead scoring; defined MQL criteria and handoff to Sales.
  • Self-starter who manages budgets and agencies, ships on time in a fast-paced environment.
  • Strong communicator who writes and speaks well and leads through influence.

Skills

Required:Demand generation strategyCampaign managementMarketing automation (Marketo)CRM (e.g., Salesforce)Analytics & attribution
Nice to have:AI in marketing

Benefits

  • Excellent benefits
  • Competitive compensation package
  • Generous equity plan
Last updated Sep 24, 2026. Interested? Apply on the company site.

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