Brand Marketing Manager, Threads
Meta· Consumer Marketing
Hybrid (Los Angeles, CA)$152k - $213kFull-timePosted 4w ago
About the role
Brand Marketing Manager to define and grow the Threads brand as it scales globally, leading brand strategy and campaigns across paid, owned, and earned channels with a focus on real-time public discourse and cultural relevance.
Responsibilities
- Develop and drive the brand marketing strategy for Threads, including positioning, messaging frameworks, and campaign platforms that support user growth and engagement
- Lead integrated brand campaigns from creative brief through execution, partnering with creative, media, and agency teams to deliver compelling work across paid, owned, and earned channels
- Identify cultural moments and platform behaviors that create opportunities for Threads to show up authentically and drive brand relevance
- Collaborate with product marketing, communications, and design teams to ensure brand consistency across all consumer touchpoints and product surfaces
- Define campaign measurement frameworks and analyze performance data to assess brand health, optimize in-flight campaigns, and inform future strategy
- Contribute to the long-term brand vision for Threads by synthesizing audience insights, competitive landscape analysis, and platform trends into actionable strategic recommendations
- Manage relationships with external creative and media agencies, providing clear direction and holding partners accountable to brand standards and business outcomes
- Align cross-functional stakeholders — including product, policy, and partnerships teams — around brand priorities and campaign plans through structured communication and planning processes
- Coach peers on brand strategy best practices and champion a rigorous, insight-driven approach to creative development across the broader marketing organization
Qualifications
- 8+ years of experience in brand marketing, including developing and executing integrated campaigns across digital and traditional channels
- Experience owning brand strategy and campaign development for a consumer-facing product or platform, from positioning through creative execution
- Experience using audience research, brand tracking data, and campaign analytics to inform strategy and measure brand impact
- Experience collaborating with cross-functional teams including product, creative, communications, and external agencies to deliver large-scale marketing programs
- Experience managing multiple concurrent campaigns and workstreams, prioritizing based on business impact and strategic alignment
Skills
Required:Brand strategyCampaign managementAudience research & analytics
Benefits
- Bonus
- Equity
- Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.
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