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Director of Product Communications

Omnisend· Customer Experience
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Hybrid (Vilnius, Lithuania), Hybrid (Charleston)€6k - €0Full-timePosted 4w ago

About the role

Leadership role developing and executing Omnisend's Product Communications strategy, driving adoption, revenue, and cross-functional alignment across Product, Marketing, and CX. Combines hands-on execution with team leadership in a fast-paced, data-driven SaaS environment.

Responsibilities

  • Create, align, and implement communication strategy. Set the Product Comms strategy, align it with Product, GTM, CX, and leadership so every team tells the same story. Then turn it into a clear plan with priorities, owners, and targets that the team executes and reports against.
  • Own adoption, not just announcements. For every key launch, own the follow-ups, the education, and the segmentation for new customers, all the way to adoption.
  • Turn comms into revenue. Build upsell flows (for example, add-ons like abandoned cart) and churn-prevention automations. Take ownership of a defined share of churn.
  • Take the product outside. Grow the webinar and partner program. Turn inbound partner interest into a platform, and get product people comfortable presenting their own work
  • Build speed through automation and AI. Automate the repetitive work, from campaign operations to speaker and partner coordination
  • Teach the org how to work with us. Make it obvious who to go to, when, and with what
  • Enable the company. Equip Sales, CX, Support, and Marketing with clear, current information on what we ship and why it matters
  • Lead and shape the team. Hire for the open roles, including lifecycle. Define the team structure, including how direct marketing and product marketing split
  • Measure what matters. Track launch adoption, retention impact, revenue, and churn contribution, not email volume or open rates. Present results to leadership with clear numbers, then kill what doesn't work and scale what does

Qualifications

  • Several years in product marketing, lifecycle, or product communications in SaaS, ideally SMB and product-led
  • Hands-on direct marketing experience is preferred: you've run campaigns at scale or led the team that did
  • A track record in lifecycle, upsell, and retention, with the numbers to show for it
  • Experience managing stakeholders in a cross-functional org. You align Product and Marketing, and you unblock your team
  • A structured operating style. You bring clarity, direction, and processes
  • A bias for speed. You ship, test, and iterate rather than wait for perfection
  • Genuine fluency with AI. You use it daily and know where it removes manual work
  • Precise written and verbal communication in fluent English
  • Ecommerce or martech experience is an advantage

Skills

Required:Product marketing / product communicationsLifecycle marketing / upsell / retentionCross-functional stakeholder management

Benefits

  • Gross salary starting from 6000 EUR/gross based on experience
  • Quarterly salary reviews
  • An unlimited learning budget for self-improvement complying with the best interest of Omnisend
  • Working methods and best practices inspired by the best tech companies in Silicon Valley
  • Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth
  • Flexible working hours
  • Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home. Fully remote if you’re based elsewhere
  • Possibility to work from anywhere in the world
  • Private health insurance
  • Unlimited access to psychotherapy
  • Workstation budget
  • Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.)
  • Annual company trip abroad, company gatherings twice a year, team-led teambuildings
  • Additional days off for KASP and Rifleman’s Union members
  • Inclusive family-related time-off policy.
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Omnisend

Email and SMS Marketing for Ecommerce Businesses | Omnisend

Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.

Email marketingSMS marketingEcommerceAutomationSegmentationForms and popupsReportsChannels
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