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Senior Manager, Revenue Analytics, NYT Wirecutter

The New York Times· Data Analytics
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Hybrid (New York, NY; Remote - USA)$140k - $160kfull-timePosted 3w ago

About the role

Senior Manager, Revenue Analytics to drive audience monetization across Affiliate, Advertising, and E-commerce for NYT Wirecutter. Player-coach leading a analytics team, partnering with Revenue, Product, and Marketing to establish KPIs, run tests, and build scalable attribution to maximize revenue while preserving audience trust.

Responsibilities

  • Lead, mentor, and onboard a team of two direct reports
  • Analyze affiliate revenue drivers across content touch points (merchant commissions, EPC, conversion rates, partner yield)
  • Lead analytics for Wirecutter Store including unit economics, merchandise performance, cart funnel, AOV, and customer acquisition/repeat purchase metrics
  • Partner with Ad Ops and Advertising teams to track ad yield (RPM, eCPM), fill rates, and ad unit viewability; balance display and custom content revenue with user experience and page speed
  • Evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements to maximize total revenue per user
  • Lead recurring commercial reporting for Wirecutter Leadership, including forecasting and strategic expansion opportunities
  • Demonstrate support for journalistic independence and commitment to NYT mission

Qualifications

  • 6+ years of experience in revenue or e-commerce analytics, with direct experience supporting affiliate marketing, digital advertising, or online retail operations
  • 2+ years of people management experience
  • 3+ years of experience analyzing diverse revenue models (affiliate marketing, programmatic/direct digital advertising, DTC e-commerce)
  • 3+ years of experience in A/B testing, CRO, and pricing/placement experiments
  • Advanced mastery of SQL and experience with BI/data visualization tools (Tableau, Looker) to build end-to-end dashboards and financial reporting models

Skills

Required:SQLBI / Data VisualizationA/B Testing / CROE-commerce analytics
Nice to have:Python or R (preferred)

Benefits

  • variable pay options such as annual bonus and restricted stock
  • medical, dental, and vision benefits
  • Flexible Spending Accounts (F.S.A.s)
  • company-matching 401(k)
  • employee stock purchase plan
  • paid vacation
  • paid sick days
  • paid parental leave
  • tuition reimbursement
  • professional development programs
Last updated Sep 30, 2026. Interested? Apply on the company site.
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