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Marketing Analytics Lead, Enterprise Marketing

Anthropic· Marketing & Brand
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Hybrid (San Francisco, CA; New York City, NY)$255k - $320kFull-timePosted 3w ago

About the role

Marketing analytics lead responsible for building and running a unified measurement framework linking marketing activity to pipeline, revenue, and product usage; acts as a hands-on contributor to define metrics, build data models, dashboards, and insights, and drive cross-functional adoption.

Responsibilities

  • Own the marketing measurement framework that connects marketing activity to pipeline, revenue, and product usage
  • Set the direction for the framework and extend it to programs it doesn't cover yet
  • Define marketing metrics clearly and get cross-functional teams to agree on definitions early
  • Build and maintain the data models that power marketing reporting
  • Develop dashboards that marketers and executives rely on in their weekly reviews
  • Teach marketers and executives how the metrics work, and keep teaching as the metrics evolve
  • Lead adoption of the framework so that both marketing and executive teams use it as their shared source of truth
  • Partner with finance, sales strategy, and sales development to connect marketing measurement to the broader revenue picture
  • Find and share the insights nobody asked for, turning analysis into recommendations that change what we do
  • Write analytical SQL on large datasets to answer questions about funnel performance and attribution
  • Track framework gaps and data quality issues, and work with data engineering to resolve them
  • Present findings to marketing leadership and executives in clear, decision-ready formats

Qualifications

  • Have deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement
  • Have designed metrics from scratch and know what makes a metric trusted and useful
  • Can write analytical SQL on large datasets with confidence
  • Have built data models in tools like dbt and dashboards that many people use daily
  • Are comfortable setting direction without waiting for a plan to be handed to you
  • Can turn vague questions into clear, measurable definitions
  • Work well across functions and know how to get teams aligned on definitions before problems surface
  • Enjoy teaching others how metrics work and helping non-technical audiences build data fluency
  • Finish what you start, from first definition to adopted dashboard
  • Are excited about Anthropic's mission to develop AI that is safe and beneficial

Skills

Required:Marketing analyticsMetrics designSQL

Benefits

  • Competitive compensation
  • Generous vacation and parental leave
  • Flexible working hours
  • Optional equity donation matching
  • Lovely office space
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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