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Partner Marketing Manager, GSI & SI

Anthropic· Marketing & Brand
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Hybrid (San Francisco, CA), Hybrid (New York City, NY)$255k - $320kFull-timePosted 3w ago

About the role

Partner Marketing Manager for Global and Regional System Integrators at Anthropic responsible for marketing with high-performing GSIs and RSIs, developing joint campaigns, enablement, and proof of partner impact to drive enterprise deals.

Responsibilities

  • Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
  • Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
  • Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
  • Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
  • Spot RSIs gaining traction and help them grow into higher tiers
  • Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
  • Turn partner deliveries into proof: capture wins for sellers, and produce partner-led customer stories meeting each partner's tier requirements
  • Get partners carrying Anthropic's priority messages and launches, and integrate them into Anthropic's campaigns with the Campaigns team
  • Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across partners
  • Lead end-to-end execution with partners, coordinating across product marketing, demand generation, field marketing, events and agencies
  • Manage partner funding (MDF/co-op) for partners and track ROI on joint investments
  • Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
  • Represent Anthropic at partner events, executive briefings, and industry conferences as needed
  • Feed what works back into playbooks the scaled programs team can run across the wider partner network

Qualifications

  • Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
  • Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
  • Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
  • Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
  • Can own a partner portfolio end to end within a team strategy, and know when to escalate
  • Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
  • Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
  • Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
  • Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
  • Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
  • Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Skills

Required:Partner marketing strategyAccount-based marketingContent creationMeasurement & analytics
Nice to have:Executive program development

Benefits

  • Competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, office space for collaboration
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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