← All roles

Principal Product Manager, Member Experience

Vida Health· Product
Apply on company site
Hybrid (United States)$200k - $210kfull-timePosted 3w ago

About the role

Senior, hands-on IC responsible for strategy and execution of Vida’s member-facing product to drive engagement, retention, and health outcomes across clinical and behavioral programs.

Responsibilities

  • Own the vision and strategy for the member experience and tie it to Vida 2.0.
  • Shape prioritization for the member experience's biggest bets.
  • Set the member experience OKRs, tie them to company strategy, and hold yourself accountable to outcomes.
  • Lead competitive and market thinking for the member experience and turn it into product direction.
  • Own the member experience backlog and roadmap end to end.
  • Prioritize, scope, ship, and measure improvements to core product areas (home screen, logging, goal setting, content, care team interactions).
  • Keep the product quality bar high; own bug triage and reliability.
  • Collaborate with Engineering and Design to maintain velocity and make hard technical tradeoffs, including personalization foundations.
  • Turn client requests and stakeholder input into well-scoped work without compromising quality.
  • Lead complex cross-functional launches with Clinical, care delivery, medication management, and coaching workflows.
  • Own member experience metrics: engagement, retention, churn, activation, and NPS; analyze and act on data.
  • Build and maintain dashboards; run regular data reviews to inform decisions.
  • Design, run, and interpret complex experiments (A/B tests, personalization, intervention tests).
  • Define success metrics for major bets and challenge vanity metrics.
  • Size opportunities accurately to inform prioritization and investments.
  • Define the most important problems in the member journey and avoid solving the wrong ones.
  • Plan and conduct user research including moderated testing and prototype testing.
  • Synthesize data, clinical input, client needs, and competitive analysis to surface what matters most.
  • Build empathy for members through storytelling and advocacy.
  • Drive alignment with senior stakeholders across Clinical, Customer Success, Marketing, and executives; build business cases.
  • Collaborate with Client and Provider product groups to ensure smooth enrollment and core experience; coordinate with Marketing on re-engagement and lifecycle messaging.
  • Set the standard for great product work at Vida, especially in analytics, experimentation, and discovery.

Qualifications

  • Bachelor's degree or equivalent.
  • 10+ years of product management experience, including 5+ years owning consumer or patient-facing digital products.
  • Proven track record of measurably improving engagement, retention, or activation at scale.
  • Strong hands-on analytics skills; proficient in SQL and product analytics tools (Looker, PostHog, Amplitude, or similar); experienced in experiment design and analysis.
  • Experience owning a product's full lifecycle from discovery to shipping and iteration, with long-term vision setting.
  • Experience influencing exec and company-level decisions without formal authority.
  • Experience with personalization, recommendation systems, or AI/ML-powered product features.
  • Exceptional writing and communication skills; able to clarify strategy and data for diverse stakeholders.
  • Comfortable in fast-moving, ambiguous environments.

Skills

Required:Product strategy and roadmappingData analysis and experimentationCross-functional leadership

Benefits

  • Equal Employment Opportunity and Affirmative Action employer.
  • Diversity and inclusion commitment; accommodations for qualified individuals with disabilities and disabled veterans.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Vida Health

A medical weight loss program that delivers real results

A medical weight loss program that delivers real results Better health outcomes. Lower costs. Personalized care. For enterprise Vida Health offers a proven, turnkey solution that helps employers and health plans manage obesity and related conditions, leading to lower total cost of care. With personalized treatment plans, anti-obesity medications, including GLP-1s, and behavioral health support, […]

weight lossobesitypersonalized carebehavioral healthenterprise health
Company profileWebsite

More open roles at Vida Health