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Sr. Manager, Website Operations

Betterment· Marketing
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Hybrid (New York, NY)$141.5k - $162.5kFull-timePosted 3w ago

About the role

Platform owner for Betterment’s public-facing marketing website, responsible for governance, systems, and experiences across multiple business lines; builds scalable operating models, partners with cross-functional teams to ensure site reliability, brand alignment, compliance, and optimization.

Responsibilities

  • Establish governance for site navigation, templates, modules, and publishing standards
  • Lead development of landing pages and site experiences tied to marketing campaigns and media buys
  • Partner with Product and Engineering on product integrations and interactive experiences (e.g., calculators, tools), guiding one-off or technical-debt-prone requests toward stable, reusable components
  • Collaborate with Creative Operations on capacity planning to ensure web timelines align with corresponding marketing and campaign work
  • Execute and implement website A/B tests and experiments, from build through QA and rollout, in collaboration with Analytics, Product Marketing, and Product
  • Improve technical SEO and content discoverability, including visibility in LLM-driven and AI-assisted search (AEO)
  • Provide mentorship, coaching, and clear prioritization support to junior website operations team members

Qualifications

  • 7+ years of experience in web operations, digital platform management, or a related field, with prior experience managing people
  • Hands-on CMS experience (HubSpot experience preferred), with strong fundamentals in content modeling and design systems; familiarity with HTML/CSS/JS is a plus
  • Demonstrated experience partnering with product and engineering teams on scoped technical work, integrations, or platform decisions
  • Familiarity with CRO (conversion rate optimization) principles and experience executing website experiments (e.g., A/B tests)
  • Familiarity with technical SEO and emerging AEO (answer engine optimization) best practices
  • Comfortable establishing and evolving intake, governance, and prioritization processes, with the ability to balance competing priorities and communicate tradeoffs clearly
  • Experience in financial services or another regulated industry is a plus

Skills

Required:CMS (HubSpot preferred)A/B testingTechnical SEO / AEO
Nice to have:HTML/CSS/JavaScript

Benefits

  • competitive suite of benefits, including medical, dental, and vision coverage
  • life and AD&D insurance; short- and long-term disability
  • infertility support and WPATH-aligned transgender health benefits
  • Employee Assistance Program (EAP)
  • transit benefits and FSA and HSA options
  • Ownership: Equity for all employees, including new hire and refresher grants
  • Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year
  • Company-paid professional coaching
  • Day-one 401(k) match plus matching on qualified student loan payments
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
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