Sr Product Manager - Growth Marketing Enablement
Kraken· Product
Remote$110.4k - $220.8kFull-timePosted 3w ago
About the role
Own the connective tissue between marketing and product at Kraken Consumer, defining the roadmap, intake model, and standards for how marketing and product work together to drive acquisition and reactivation across in-app, web, and offline channels.
Responsibilities
- Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
- Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
- Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
- Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
- Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
- Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
- Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
- Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.
Qualifications
- Experience owning and delivering growth-focused product roadmaps that connect marketing campaigns to product increments.
- Strong UX and funnel optimization mindset with ability to identify and close conversion gaps through experiments.
Skills
Required:Product roadmappingCampaign experience designLifecycle marketing / messaging
Benefits
- Offers Equity
- Offers Bonus
- Target annual salary $110.4K – $220.8K (US only; excludes bonus/equity and benefits)
Last updated Sep 30, 2026. Interested? Apply on the company site.
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