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Sr Product Manager - Growth Marketing Enablement

Kraken· Product
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RemoteFull-timePosted 3w ago

About the role

Senior Product Manager focusing on growth enablement for Kraken Consumer, bridging marketing and product to drive acquisition, activation and re-engagement across in-app, web journeys and paid/organic channels.

Responsibilities

  • Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
  • Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
  • Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
  • Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
  • Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
  • Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
  • Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
  • Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Qualifications

  • Experience owning a marketing product roadmap end to end and turning campaign ideas into shipped product work.
  • Design and launch campaign experiences across in-app and web journeys from push, email, social and paid.
  • Strong understanding of lifecycle messaging optimization for conversion.
  • Experience with incentives systems: offers, referrals, recurring deposits and earn campaigns.
  • Ability to apply user psychology and UX thinking to optimize funnels and run experiments.
  • Proficiency in measuring acquisition and reactivation metrics and communicating results.

Skills

Required:Marketing product managementCross-functional leadershipGrowth experimentation and analytics

Benefits

  • Culture-driven environment
  • Remote-friendly with multiple international locations mentioned
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Kraken

setter-30setter-30-2026-q1
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