User Acquisition Manager (PPC)
Capital.com· Marketing – Growth
Hybrid (Warsaw), Hybrid (Dubai), Hybrid (London)RemotePosted 3w ago
About the role
Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across Asia and Australia markets. Hands-on role managing Google Ads and, where possible, paid social; accountable for campaign performance, budget efficiency, and regional ROAS/CPA targets.
Responsibilities
- Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets
- Where capacity allows, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix
- Manage budget pacing and reallocation across markets and channels within regions
- Deliver against regional KPI targets: ROAS and CPA per first-time deposit
- Run structured A/B tests on creative, bidding strategy, and audience targeting with before/after evidence
- Monitor and account for iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory constraints
- Localise campaign strategy to market nuance including language, competitive landscape, regulatory regime, and payment/funding behaviour
- Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
- Liaise with Google (and Meta/TikTok/Snapchat where relevant) account teams on platform features and budget commitments
- Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for regions, flagging anomalies
Qualifications
- 3+ years of hands-on PPC management with fintech, trading, or regulated financial services experience
- Direct, deep Google Ads (Search, PMax, UAC) experience
- Paid social platform experience (Meta, TikTok, Snapchat) is a strong bonus
- Working knowledge of mobile attribution constraints (iOS ATT/SKAD)
- Comfort operating across multiple markets and currencies; APAC/ANZ exposure a plus
- Analytical fluency to read dashboards and make budget/bidding decisions
- Experience in regulated advertising environment is a plus; willingness to learn company compliance doctrine
- Fluent written and verbal English; additional Asia-region languages a plus
Skills
Required:Google Ads (Search, PMax, UAC)Budget management and optimizationA/B testingAnalytics and KPI tracking
Nice to have:Paid social advertising
Benefits
- Not specified in description
Last updated Oct 21, 2026. Interested? Apply on the company site.
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