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User Acquisition Manager (PPC)

Capital.com· Marketing – Growth
Apply on company site
Hybrid (Warsaw), Hybrid (Dubai), Hybrid (London)RemotePosted 3w ago

About the role

Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across Asia and Australia markets. Hands-on role managing Google Ads and, where possible, paid social; accountable for campaign performance, budget efficiency, and regional ROAS/CPA targets.

Responsibilities

  • Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets
  • Where capacity allows, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix
  • Manage budget pacing and reallocation across markets and channels within regions
  • Deliver against regional KPI targets: ROAS and CPA per first-time deposit
  • Run structured A/B tests on creative, bidding strategy, and audience targeting with before/after evidence
  • Monitor and account for iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory constraints
  • Localise campaign strategy to market nuance including language, competitive landscape, regulatory regime, and payment/funding behaviour
  • Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
  • Liaise with Google (and Meta/TikTok/Snapchat where relevant) account teams on platform features and budget commitments
  • Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for regions, flagging anomalies

Qualifications

  • 3+ years of hands-on PPC management with fintech, trading, or regulated financial services experience
  • Direct, deep Google Ads (Search, PMax, UAC) experience
  • Paid social platform experience (Meta, TikTok, Snapchat) is a strong bonus
  • Working knowledge of mobile attribution constraints (iOS ATT/SKAD)
  • Comfort operating across multiple markets and currencies; APAC/ANZ exposure a plus
  • Analytical fluency to read dashboards and make budget/bidding decisions
  • Experience in regulated advertising environment is a plus; willingness to learn company compliance doctrine
  • Fluent written and verbal English; additional Asia-region languages a plus

Skills

Required:Google Ads (Search, PMax, UAC)Budget management and optimizationA/B testingAnalytics and KPI tracking
Nice to have:Paid social advertising

Benefits

  • Not specified in description
Last updated Oct 21, 2026. Interested? Apply on the company site.

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