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Integrated Marketing Manager

JETSET Pilates· JETSET Pilates HQ – Marketing
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Hybrid (Miami, FL)$70k - $90kFull-timePosted 3w ago

About the role

The Integrated Marketing Manager serves as a strategic link between the corporate marketing team and franchisees, ensuring localized marketing reflects the JETSET brand and business objectives. Partners with franchise operators to build local marketing guides, approve activations, and support execution across pre-opening, presales, and ongoing franchise marketing, with a focus on ROI and brand standards. Hybrid role based in Miami, supporting studios in the East.

Responsibilities

  • Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding 360 marketing initiatives, including local marketing strategy, digital marketing, HQ-provided resources, and brand standards
  • Create and maintain local marketing guides and starter resources for each studio ahead of opening
  • Adapt national campaigns, toolkits, and assets for optimal local impact
  • Ensure your portfolio of studios are enrolled in necessary and timely marketing activities such as PR and Digital Marketing by making proper introductions and keeping track of their performance
  • Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention
  • Partner with new franchisees during pre-opening and presales, ensuring the playbook is executed successfully with a focus on lead generation, conversions, and founding membership purchases
  • Deliver presales training to new franchisees and studio teams as part of pre-opening onboarding
  • Review and approve franchisee-led local activations prior to launch: including sales promotions, in-studio events, out-of-studio events, community partnerships, and collaborations
  • Monitor in-market performance of activations using data from CRM, digital channels, and studio feedback
  • Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality
  • Monitor franchisee social media and online presence for brand compliance through platform audits (Google Business Profile, Instagram, ClassPass, Mindbody, etc.)
  • Monitor franchisee digital ad spend and return on investment, flagging inefficiencies and recommending reallocation
  • Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations
  • Report key findings, insights, and recommendations to the Director of Integrated Marketing, informing overall strategy
  • Partner with New Studio Opening team to support the proper playbook execution and guide owners through their opening from a marketing perspective
  • Partner cross-functionally with the Operations team on underperforming studios, contributing marketing diagnostics and action plans alongside operational review
  • Collaborate with the Director of Integrated Marketing to refine and optimize the franchise support program based on field learnings and feedback

Qualifications

  • Bachelor’s degree in Marketing, Business, Operations, or related field or equivalent operations/franchise experience in lieu of a specific major
  • 3-5 years of experience in field, local, or integrated marketing (franchise or multi-unit preferred)
  • Experience in franchise, retail, or fitness/health industries preferred
  • Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus
  • Proficiency in tracking marketing KPIs, performance analysis, and reporting
  • Strong relationship management skills and the ability to offer proper support while maintaining rigorous standards
  • Project management and organizational skills, with experience supporting multiple projects simultaneously

Skills

Required:Local marketing strategyDigital marketingBrand complianceAnalytics & reporting

Benefits

  • Competitive compensation, performance-based incentives, and growth opportunities.
  • ~75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options
  • Up to 4% match to 401(k) plan
  • Flexible fitness & wellness membership
  • Paid time off and company holidays
  • A culture that values innovation, ownership, and excellence
  • A high-impact role in a rapidly scaling brand
  • Travel opportunities to new markets and locations across the U.S.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About JETSET Pilates

The Modern, Elevated Reformer Experience

JETSET Pilates is a 50-minute, low-impact reformer workout that blends strength, control, and flow. Rooted in precision and designed to transform how you move, JETSET delivers an elevated Pilates experience.

PilatesReformer WorkoutLow ImpactFull Body
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