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Business Development Associate (EMEA)

WGSN· Sales
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LondonPermanentPosted 3w ago

About the role

We are hiring a driven, target-focused Business Development Associate to join the EMEA Sales team in Holborn, London. This on-site role focuses on top-of-funnel pipeline growth in the EMEA market, including outbound prospecting and inbound lead qualification for the beverage alcohol and wider FMCG sectors.

Responsibilities

  • Pipeline Generation & Targets: Consistently hit and exceed outbound outreach, meeting booking, and pipeline generation targets.
  • Data-Driven Outbound Prospecting: Develop and execute strategic prospecting plans via phone, email, and LinkedIn Sales Navigator to reach senior decision-makers in the beverage alcohol space.
  • Inbound Lead Qualification: Rapidly follow up on and qualify high-intent inbound leads, acting as the primary point of contact for prospective customers.
  • Market Intelligence Research: Use sales tools to build highly targeted lists of decision-makers across spirits, wine, beer, and low/no-alcohol sectors.
  • Sales Handoff: Ensure seamless research briefing and handoff to senior Account Executives to set them up for successful discovery and demo meetings.
  • Cross-Functional Collaboration: Work closely with marketing and IWSR data analyst teams to leverage industry reports, event leads, and regional trend data for targeted outreach.

Qualifications

  • Language Skills: Full fluency in English is required. Fluency in French or Italian is a strong advantage (nice-to-have).
  • Drive & Mindset: Highly target-focused, resilient, and competitive with a proactive approach to cold prospecting and phone outreach.
  • Data & Commercial Aptitude: Comfortable in a data-focused environment, translating market intelligence and data capabilities into clear business value.
  • Communication: Exceptional written, verbal, and listening skills with the ability to navigate initial objections.
  • Sales Experience: Prior experience in B2B outbound prospecting or tech/data sales is an advantage, though comprehensive training is provided.
  • Tech Stack: Familiarity with CRM and sales enablement tools (e.g., Salesforce, SalesLoft, LinkedIn Sales Navigator) is a plus.

Skills

Required:Outbound prospectingInbound lead qualificationCommunication
Nice to have:Market intelligence

Benefits

  • 25 days of holiday per year - with an option to buy/ sell up to 5 days
  • Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
  • Employee assistance programme, season ticket loans and cycle to work scheme
  • Volunteering opportunities and charitable giving options
  • Great learning and development opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About WGSN

Trend Forecasting & Analytics 2025-2032

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends

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