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Senior Marketing Analyst

Fivetran· Analytics Department
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Hybrid (Oakland, CA)$156.1k - $195.1kfull-timePosted 3w ago

About the role

Senior Marketing Analyst at Fivetran (in transition with dbt Labs) in Oakland, CA. Build and own core marketing metrics, develop scalable analytical products, and translate data into actionable guidance across demand generation, digital, field and partner marketing, and GTM strategy. Hybrid remote-friendly role based in Oakland with no fixed in-person days.

Responsibilities

  • Define and own our core marketing metrics. Establish clear definitions and reporting across areas such as demand generation, funnel conversion, pipeline, campaign performance, channel efficiency, and marketing’s contribution to revenue.
  • Build scalable analytical products. Create canonical datasets, models, and self-service tools and dashboards that help Marketing teams and leaders answer important questions quickly and consistently.
  • Serve as a trusted thought partner. Translate analyses into clear narratives and recommendations for audiences ranging from marketing operators to senior executives. Partner with Engineering and Marketing Operations to improve data quality and usability across CRM, marketing automation, web analytics, and attribution systems.
  • Set a high bar for responsible Marketing Analytics. Establish strong practices for data quality, integrity, governance, privacy, appropriate access, and responsible use of customer data.
  • Turn marketing data into decisions. Analyze complex datasets to identify trends, surface opportunities, and recommend actions to improve campaign performance, funnel conversion, and marketing investment.
  • Shape our analytics culture. Mentor analysts, establish best practices, and help Marketing teams build data fluency and decision-making habits.

Qualifications

  • 5+ years of experience in analytics, data science, BI, or related analytical role
  • Advanced proficiency in SQL and data modeling with large datasets
  • Experience using Looker, Omni, Tableau, Sigma, or similar BI tools
  • Strong analytical judgment and ability to translate ambiguous questions into structured analyses
  • Attention to detail and commitment to data quality, rigor, and reproducibility
  • Excellent communication and data storytelling skills
  • Comfort operating in ambiguity and owning problems end-to-end
  • Strong cross-functional collaboration skills
  • Builder mindset to create reusable frameworks, datasets, and tools
  • Passion for using data to improve marketing effectiveness and GTM decisions
  • Experience supporting key business decisions in high-growth SaaS/B2B environments

Skills

Required:SQL and data modelingBI tools (Looker, Omni, Tableau, Sigma)Data storytelling and communicationCross-functional collaboration
Nice to have:Data governance and privacy

Benefits

  • 100% employer-paid medical insurance
  • Paid time off including vacation, sick time, parental leave, holidays, and Global Week of Rest
  • RSU stock grants
  • Professional development and training opportunities
  • Team building activities and virtual events
  • Monthly cell phone stipend
  • Mental health support platform access (therapy, coaching, mindfulness)
Last updated Sep 30, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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