← All roles

AI Paid Media Specialist

Scale Army· Marketing & Creative
Apply on company site
Remote$1.8k/mo - $2.5k/moContractPosted 3w ago

About the role

Hands-on, in-house role owning paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting. Utilizes AI-enabled workflows (Claude) to accelerate creative production, analysis, and reporting. Not focused on paid search (Google/Microsoft). Remote with EST business hours support for U.S.-based clients.

Responsibilities

  • Build and refine audience targeting across LinkedIn, YouTube, and Meta.
  • Develop and manage bid strategies across paid social and video campaigns.
  • Allocate and adjust budgets based on campaign performance and business priorities.
  • Shift spend across segments and campaigns based on performance insights.
  • Transform core creative assets into channel-specific variants.
  • Create short-form video cuts, stills, carousels, ad copy, and syndication copy.
  • Adapt creative for LinkedIn, YouTube, and Meta.
  • Use AI-enabled workflows to accelerate creative versioning and production.
  • Build, QA, launch, and manage campaigns end to end.
  • Ensure campaigns and creative assets are launched quickly and accurately.
  • Independently manage ongoing campaign optimization.
  • Manage multiple campaigns, tests, and deliverables without agency or team support.
  • Run an ongoing structured A/B testing program.
  • Develop clear hypotheses and sound test designs across audiences, creative, offers, and landing pages.
  • Document test outcomes and translate results into actionable changes.
  • Maintain an ongoing record of what was tested, what performed best, and what changes should be made as a result.
  • Support landing page and conversion rate optimization initiatives when applicable.
  • Own reporting from advertising platforms through to CRM.
  • Deliver weekly reporting on spend and performance by segment.
  • Connect advertising performance to pipeline and full-funnel results.
  • Analyze campaign and testing performance and communicate findings clearly and concisely.
  • Use Claude and existing AI skills and automations as part of daily workflows.
  • Apply AI to accelerate creative versioning, analysis, and reporting.

Qualifications

  • Deep hands-on experience with paid media audience targeting, bid strategy, and budget allocation across LinkedIn, YouTube, and Meta.
  • Proven experience independently owning paid social programs from strategy and setup through optimization and reporting.
  • Hands-on experience producing paid media creative, including short-form video cuts, stills, carousels, ad copy, and syndication copy.
  • Proven experience running structured A/B tests and translating results into actionable changes.
  • Experience connecting advertising platform data to CRM systems for full-funnel reporting by segment.
  • Experience with landing pages and conversion rate optimization is a plus.
  • Experience with Salesforce and/or Marketo is a plus.
  • Experience with Google Analytics is a plus.
  • Strong understanding of paid social audience targeting, bidding, and budget allocation.
  • Ability to independently build, QA, launch, manage, and optimize campaigns.
  • Ability to edit short-form video and adapt creative assets across paid media channels.
  • Ability to write ad and syndication copy.
  • Strong understanding of structured A/B testing and test design.
  • Strong analytical skills with the ability to interpret and communicate campaign and test performance.
  • Ability to connect advertising performance with CRM and pipeline data.
  • Hands-on proficiency with Claude or similar AI tools for creative, analysis, and reporting workflows.
  • Ability to manage multiple campaigns, tests, and deliverables independently.
  • Strong organizational skills and a self-directed approach to campaign management.

Skills

Required:Paid social targetingBid strategyBudget allocationCreative productionA/B testingAnalytics & reportingAI tools (Claude)
Nice to have:CRM integration
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

staffingmarketingsalesgrowthnearshoreoffshoretalent sourcing
Company profileWebsite

More open roles at Scale Army