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Senior Marketing Specialist (PPC & Email)

Scale Army· Marketing & Creative
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Remote$2.2k/mo - $3.6k/moContractPosted 3w ago

About the role

Senior Marketing Specialist responsible for developing overall marketing strategy with direct ownership of paid advertising and email marketing to drive customer acquisition, retention, and revenue growth. Combines strategic planning with hands-on execution, collaborating with content and creative teams to ensure campaigns have the right assets, messaging, and positioning.

Responsibilities

  • Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives.
  • Translate company goals into actionable marketing plans and channel priorities.
  • Develop campaign strategies across the customer journey, from awareness through conversion and retention.
  • Identify opportunities to improve marketing efficiency and accelerate growth.
  • Establish priorities, campaign calendars, budgets, and performance expectations.
  • Continuously adjust strategy based on performance data, customer behavior, and market trends.
  • Plan, launch, manage, and optimize paid advertising campaigns across relevant platforms.
  • Own campaign structure, targeting, budgets, bidding, and ongoing optimization.
  • Develop strategies for customer acquisition, retargeting, and conversion.
  • Monitor advertising performance and make informed budget allocation decisions.
  • Identify opportunities to scale successful campaigns while maintaining efficiency.
  • Collaborate with the creative team to develop new advertising concepts based on performance insights.
  • Develop and execute email marketing campaigns supporting acquisition, conversion, retention, and repeat purchases.
  • Manage campaign planning, segmentation, messaging, scheduling, and optimization.
  • Identify opportunities to improve automated email flows and customer journeys.
  • Monitor deliverability, engagement, conversions, and revenue generated through email.
  • Develop testing strategies for subject lines, messaging, offers, creative, and calls to action.
  • Use customer and campaign data to improve personalization and email performance.
  • Work closely with the marketing team to guide content and creative execution.
  • Develop clear creative briefs based on campaign objectives and target audiences.
  • Provide clear direction around messaging, positioning, formats, and deliverables.
  • Review creative performance and provide actionable feedback to the team.
  • Identify winning creative concepts and determine opportunities to iterate and scale them.
  • Ensure content and creative assets remain aligned with the overall marketing strategy and brand.
  • Build and manage a structured testing roadmap across marketing channels.
  • Conduct A/B tests across ad creative, copy, messaging, audiences, offers, promotions, email subject lines, calls to action, and campaign structures.
  • Analyze test results and translate findings into future campaign decisions.
  • Maintain a culture of continuous experimentation and improvement.
  • Document key learnings to avoid repeatedly testing the same assumptions.
  • Monitor consumer behavior, competitors, advertising trends, and emerging marketing opportunities.
  • Identify relevant trends that can be incorporated into campaigns and creative.
  • Analyze competitor positioning, promotions, messaging, and marketing activity.
  • Stay current with developments across paid media, email, e-commerce, and DTC marketing.
  • Translate research into practical recommendations based on clear business objectives.
  • Establish and monitor KPIs across marketing channels.
  • Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, customer retention, and campaign performance.
  • Build and maintain regular marketing performance reports.
  • Analyze performance by channel, campaign, audience, and creative.
  • Present clear insights, recommendations, and next steps to leadership.
  • Use analytics to guide budgets, campaign priorities, and future marketing strategy.

Qualifications

  • 5+ years of experience in marketing, growth marketing, performance marketing, or a related role.
  • DTC, retail, e-commerce, or consumer brand experience is strongly preferred.
  • Demonstrated experience developing and executing marketing strategies.
  • Hands-on experience managing paid advertising campaigns.
  • Hands-on experience managing email marketing campaigns.
  • Experience collaborating with or directing creative and content teams.
  • Proven ability to connect marketing activity with measurable business outcomes.

Skills

Required:Paid media strategy, campaign management, and optimizationAdvertising budgets and performance targetsCustomer acquisition funnels and conversion optimizationAudience targeting, retargeting, and campaign testingEmail marketing strategy, automation, and testingCustomer lifecycle and retention marketingA/B testing methodology
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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