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Director, Product Marketing

Hippocratic AI· S&M
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Menlo Park, CAFull-timePosted 3w ago

About the role

Director, Product Marketing responsible for positioning, messaging, and go-to-market strategy for enterprise-grade agentic AI in healthcare; translate complex technology into business value and align Product, Sales, and Customer Success around compelling value narratives and coordinated GTM launches.

Responsibilities

  • Define competitive positioning and core messaging for agentic AI platforms, with clear narratives around clinical safety, automation, and ROI.
  • Translate multi-agent systems, retrieval-augmented generation (RAG), and deterministic guardrails into value-driven stories for healthcare decision-makers.
  • Build and maintain buyer and user personas spanning CMOs, CIOs, COOs, clinical teams, and administrative teams; refresh using live customer calls, CRM insights, and win/loss findings.
  • Lead end-to-end launches for new agentic modules, features, and platform updates, aligning Product, Sales, and Customer Success on messaging, readiness, enablement, training, and execution.
  • Produce white papers, case studies, ROI calculators, clinical validation summaries, and interactive product videos.
  • Build content workflows that combine AI-assisted drafting with subject matter expert validation, editorial review, and brand governance.
  • Equip enterprise sales and technical field teams with pitch decks, competitive intelligence, video demos, and objection-handling resources for complex sales cycles.
  • Enable customer success teams to help customers understand the value of current products and new releases to nurture adoption.
  • Monitor healthcare AI landscape and market dynamics; turn emerging developments into actionable insights within days.
  • Partner with Legal and Compliance to ensure messaging aligns with HIPAA, SOC 2, clinical claims, and algorithmic safety standards.
  • Use feedback from customer conversations and field teams to continually improve positioning, content, and enablement.

Qualifications

  • 8+ years of B2B SaaS product marketing experience, including 3+ years marketing AI or clinical platforms to health system, payor, or life sciences buyers.
  • Fluency in agentic AI architecture, including multi-agent systems, RAG, guardrails, and evaluations, with ability to explain these concepts independently and accurately.
  • Hands-on experience using AI to scale marketing output, with concrete examples of prompts, agents, and quality assurance processes.
  • Exceptional writing and editing skills, including the judgment to balance human insight with model-generated output.
  • Experience marketing under HIPAA requirements, SOC 2 frameworks, and clinical-claims review processes.
  • Ability to align cross-functional partners and translate technical capabilities into compelling positioning, launch plans, and sales resources.
  • Analytically minded; using data to optimize internal use of product marketing assets and demonstrate value to customers and market.
  • Experience working cross-functionally with Product, Sales, and Customer Success, minimum 4 years.

Skills

Required:B2B SaaS product marketingAI / agentic AI conceptsTechnical writing and editing
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Hippocratic AI

Safest Healthcare Generative AI Agents

Safest Healthcare Generative AI Agents Our AI agents do not diagnose or prescribe. Learn more. Listen to these 4 real de-identified calls from the over 115 million clinical interactions.

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