Field Marketing Manager, APAC
SydneyFull-timePosted 3w ago
About the role
Experienced, hands-on Field Marketing Manager to own and execute Harvey's field marketing strategy across Australia and the wider APAC region, driving pipeline, lead generation, and revenue through events, regional activations, and integrated campaigns.
Responsibilities
- Develop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives.
- Plan, manage, and deliver a portfolio of events, including industry conferences, client roundtables, webinars, and executive dinners, that generate qualified pipeline and accelerate deals.
- Partner with Sales, Customer Success, and Partnerships to identify target accounts, align on priorities, and design account-based marketing programs for the region.
- Analyse event performance data and market insights to continuously refine strategy, improve ROI, and report results to leadership.
- Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation and maximum impact.
- Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity.
Qualifications
- 6+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B technology, SaaS, or professional services.
- Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
- Sound commercial acumen, with the judgement to prioritise activity that creates real impact and the discipline to see it through.
- Excellent communication and relationship-building skills, with the ability to collaborate across sales, marketing, and executive leadership.
- Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
- Willingness and flexibility to travel across the APAC region, including international travel.
- Comfort operating in a fast-paced, high-growth environment with the ability to manage multiple projects and competing priorities simultaneously.
Last updated Oct 1, 2026. Interested? Apply on the company site.
About Harvey
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