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Growth - Lifecycle Lead (B2B)

OpenAI· Applied AI
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Hybrid (San Francisco), Hybrid (New York City), Hybrid (Seattle)$239k - $325kFull-timePosted 3w ago

About the role

Senior leader to build the company-wide owned-channel lifecycle capability for B2B, defining lifecycle strategy and enabling scalable deployment and governance across teams.

Responsibilities

  • Partner with B2B product to set company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
  • Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, QA, and observability.
  • Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response.
  • Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
  • Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including deep-linked landing and post-click product experiences.
  • Partner with Growth DS to build a measurement system connecting reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through experiments and holdouts.
  • Optimize the SMB lifecycle portfolio by improving inventory, relevance, personalization, prioritization, and per-user frequency.
  • Inform owned channel / upsell strategy with high standards for deliverability, user preferences, localization, and operational quality; influence senior stakeholders.

Qualifications

  • 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self-serve small businesses, enterprises, and developers.
  • Track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
  • Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience not required.
  • Deep campaign and journey craft with evergreen programs that move users from message to product value and durable behavior.
  • Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value.
  • Experience creating operating models, governance, templates, and quality standards that increase velocity without channel chaos.
  • Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
  • Hands-on, systems-oriented leadership style: able to set multi-year direction, write briefs, inspect journeys, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

Skills

Required:Lifecycle strategy and governancePlatform/tooling design for identity, audiences, triggers, decisioning, and observabilityCampaign design and evergreen journeysExperimentation and measurement

Benefits

  • Medical, dental, and vision insurance for you and your family with employer contributions to Health Savings Accounts
  • Pre-tax Health FSA, Dependent Care FSA, and commuter accounts
  • 401(k) with employer match
  • Paid parental leave (up to 24 weeks for birth parents, 20 weeks for non-birthing parents) plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off (flexible PTO for exempt; up to 15 days annually for non-exempt)
  • 13+ paid company holidays and additional paid office closures; paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices and meal delivery credits
  • Relocation support for eligible employees
  • Additional taxable fringe benefits (e.g., charitable donation matching, wellness stipends)
  • Details available during hiring process
Last updated Oct 15, 2026. Interested? Apply on the company site.

About OpenAI

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