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Web Strategist Lead

OpenAI· Marketing
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Hybrid (San Francisco)$287k - $318k + equity + bonusFull-timePosted 3w ago

About the role

Senior Web Strategist Lead responsible for shaping the customer journey across openai.com, coordinating navigation, content, storytelling, and experience strategy to connect audiences with OpenAI’s products and drive self-service and sales-led experiences.

Responsibilities

  • Define audience journeys. Understand visitors’ needs and create paths from discovery and learning through evaluation, adoption, and deployment.
  • Connect the website experience. Shape navigation, information architecture, and connections across products, use cases, stories, and resources, wherever someone enters the site.
  • Guide content and storytelling. Identify what visitors need at each stage and partner with Content and Creative to build understanding as people explore deeper.
  • Connect self-service and human support. Make it easy to explore independently, get started, or reach the right OpenAI team when a conversation would help.
  • Turn strategy into shipped work. Create journey maps, experience briefs, and rough wireframes. Partner with Web on a long-term roadmap and stay involved through delivery.
  • Improve journeys over time. Use research, visitor behavior, and experimentation to find gaps and measure whether people can understand their options and take useful next steps.

Qualifications

  • Have 10+ years of experience leading web strategy, digital experience, UX, or product strategy, either in-house at a technology company, relevant agency and/or consultancy.
  • Have shaped and improved complex websites, preferably for B2B technology companies, serving multiple products and audiences, with a portfolio that explains your decisions and contribution.
  • Bring strong product judgment and can connect technical capabilities to audience needs, practical use cases, and adoption paths.
  • Have experience in customer journeys, information architecture, navigation, and content strategy, including how storytelling works across a complete experience.
  • Understand when self-service helps customers move forward and when a go-to-market conversation adds value.
  • Can turn ambiguous needs into clear direction, collaborate across disciplines, and use research and experimentation to improve your work.

Skills

Required:Audience journey designInformation architectureContent strategy and storytelling

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Oct 15, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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