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Integrated Marketing Manager, AI Impact

OpenAI· Marketing
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Hybrid (San Francisco)$287k - $318kFull-timePosted 3w ago

About the role

Role focused on identifying and curating proof points of AI impact and turning them into stories and programs that resonate, working with Social, Community, and Communications to build integrated marketing campaigns and distributions that connect national reach with local relevance.

Responsibilities

  • Find the strongest proof points: Proactively discover people, communities, and customers using AI in meaningful ways. Evaluate the evidence, human significance, and audience relevance behind each opportunity.
  • Build alongside Social, Community, and Communications: Partner from the outset on story discovery, creative ideas, programming, and distribution. Align on a shared plan, clear roles, and the right moments to bring stories to audiences.
  • Turn stories into programs: Create integrated campaigns, recurring content series, community activations, and partnerships that give strong stories a life beyond a single asset or launch.
  • Connect national reach with local relevance: Adapt stories, formats, messengers, and programs to the audiences and communities they serve.
  • Lead work from idea to delivery: Own briefs, creative development, production, timelines, budgets, partner coordination, launch, and optimization across social, owned, earned, experiential, community, and relevant paid channels.
  • Champion craft and credibility: Partner with Creative, producers, and agencies to make distinctive, engaging content. Ground stories in demonstrated impact, bring technical ideas to life through human experiences, and represent participants accurately and thoughtfully.
  • Build a repeatable approach: Develop a network of internal and external partners and a practical process for sourcing, prioritizing, developing, and sharing stories. Create formats and programs that can grow while leaving room to act on unexpected opportunities.
  • Measure what resonates: Set clear goals for audience understanding, reach, engagement, sharing, and participation. Use results and feedback from audiences and participants to improve the stories, formats, and programs we build.

Qualifications

  • 12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields, including significant experience leading complex campaigns and programs.
  • Strong story instincts: An ability to spot compelling people, experiences, and outcomes, assess what makes them credible and relevant, and shape a clear narrative for a specific audience.
  • An entrepreneurial mindset: A track record of building something from zero to 100, creating momentum through ambiguity, and moving between strategy and hands-on execution.
  • Integrated marketing leadership: Proven success connecting content, distribution, and audience participation across channels, with strong planning, production, budget, and project-management skills.
  • Creative and editorial judgment: Experience shaping briefs and developing work across formats such as video, social, written stories, and live experiences, with a high bar for quality and audience relevance.
  • Communication and influence: Strong writing, presentation, and facilitation skills, with the ability to make complex ideas clear, build alignment, and influence decisions at the executive level.
  • Deep cross-functional collaboration: A track record of building programs with Social, Community, Communications, Creative, and other partners, bringing different perspectives together around a shared objective.

Skills

Required:Story discovery and evaluationIntegrated marketing leadershipEditorial and creative judgmentCommunication and influence

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends may also be provided.
Last updated Oct 1, 2026. Interested? Apply on the company site.

About OpenAI

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