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Integrated Marketing Manager, EMEA

OpenAI· Marketing
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Hybrid (Dublin, Ireland)Full-timePosted 3w ago

About the role

Integrated B2B marketing leader responsible for shaping and executing regional EMEA programs, translating global launches into locally relevant market moments, and aligning with Consumer Marketing, Sales, and Production to drive awareness, engagement, pipeline, and revenue across multiple markets.

Responsibilities

  • Own the EMEA B2B integrated marketing strategy and quarterly plan, coordinating with Consumer Marketing to align priority audiences, markets, launches, campaign sequencing, channels, and measurement.
  • Turn audience insight, cultural and competitive context, product truth, customer proof, and business priorities into regional strategies and creative briefs across paid, owned, earned, social, field, partner, and sales channels.
  • Partner with regional Sales and GTM leaders and Marketing Operations on segmentation, target-account and audience priorities, campaign infrastructure, attribution, reporting, and pacing against pipeline goals.
  • Orchestrate Brand, Creative, Product Marketing, Customer, Communications, Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into a coherent audience journey; provide decision-ready briefs, align scope, budgets, timing, feedback, and approvals, and ensure quality across markets.
  • Collaborate with Global Integrated Marketing to shape and adapt global campaigns for EMEA, allocate budgets across global/regional/local activity, and use AI to enhance insight, briefs, workflows, and execution; be accountable for progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue.

Qualifications

  • Significant experience leading integrated B2B marketing or go-to-market programs across multiple EMEA markets, preferably in enterprise technology, AI, or cloud with complex buying journeys.
  • Strong strategic judgment and credibility with senior stakeholders; ability to lead independently through ambiguity while executing.
  • Proven track record of driving measurable brand and commercial outcomes (awareness, consideration, engagement, adoption, pipeline, revenue).
  • Strong command of audience strategy, positioning, creative development, channel planning, budget and agency management, full-funnel measurement; ability to balance trade-offs across markets.
  • Practical AI fluency and experience using AI tools to improve insight, experimentation, execution, and learning.
  • Experience operating in a global-regional-local matrix; influencing global campaigns, allocating budgets, and adapting programs to diverse EMEA cultures, market maturity, regulations, and conditions.
  • Ability to build credibility with senior business and technical decision-makers and translate customer insight into campaigns for complex buying groups.

Skills

Required:Integrated B2B marketingAudience strategyCampaign planning and managementMeasurement and analytics
Nice to have:AI fluency

Benefits

  • Not explicitly listed in the description.
Last updated Oct 1, 2026. Interested? Apply on the company site.

About OpenAI

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