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Growth Campaign Manager, Lifecycle

Virta Health· Clinical Operations
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Remote$108.5k - $140.5kFull-timePosted 3w ago

About the role

The Lifecycle Campaign Manager executes multi-channel lifecycle campaigns (email, mail, SMS) to acquire and engage Virta members, leveraging AI-assisted workflows and cross-functional collaboration. The role is hands-on, predominantly focused on campaign execution, project management, and contributing to broader Growth initiatives in a remote, growth-oriented environment.

Responsibilities

  • Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
  • Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
  • Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency) to surface actionable baseline optimization opportunities.
  • Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed.
  • Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks.
  • Support a limited number of broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities.

Qualifications

  • 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment.
  • Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc).
  • Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, and ability to communicate requirements clearly to Marketing Operations and Data partners.
  • Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
  • Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels.
  • Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Skills

Required:Lifecycle marketing and campaign managementBraze or similar engagement platformData concepts (events, attributes, segments, triggers)Project managementGrowth analytics (GA4, Looker, Amplitude)Generative AI in marketing workflows
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Virta Health

Sustainable Weight Loss and Diabetes Reversal

Virta Health is the leader in diabetes reversal and sustainable weight loss with a nutrition-first approach.

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