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Senior Demand Generation Specialist, Hotels (12M FTC)

Airbnb· Airbnb Hotels
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Hybrid (France), Hybrid (Italy)€74k - €92kcontractPosted 3w ago

About the role

Senior B2B demand generation role responsible for building and owning the inbound engine for Airbnb Hotels Acquisition in EMEA, from scratch, on a 12-month fixed-term pilot.

Responsibilities

  • Define and own the EMEA inbound strategy and roadmap, prioritising channels and initiatives that drive hotel go-lives
  • Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting independent hotels, boutique chains, and hotel groups globally
  • Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce, in collaboration with RevOps Teams
  • Design LinkedIn campaigns in coordination with regional AE teams to target high-priority segments and geographies
  • Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement AE prospecting
  • Partner with Global Marketing to build collateral, landing pages, and nurture flows that speak to hotel operator pain points
  • Track, report, and optimize against pipeline contribution metrics: MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
  • Run co-marketing and referral programs with industry partners (channel managers, PMSes, hospitality associations)
  • Build business cases for each campaign, secure budget from stakeholders, and show clear ROI
  • Run a test-and-learn approach: launch quickly, measure, cut what doesn't work and scale what does
  • Use AI and automation to scale campaign creation, content and lead nurture
  • Work with Connectivity, Events, Country Managers and AEs to turn webinars, events and partnerships into measurable pipeline

Qualifications

  • 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments
  • Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch
  • Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channels
  • Strong analytical, systems-driven approach; comfortable running campaigns yourself
  • Data-driven: ownership of funnel metrics and ability to connect campaign activity to revenue impact
  • Hands-on experience using AI tools to automate campaigns and create content at scale
  • Strong sales alignment instincts; treat AEs as internal customers
  • Comfortable with ambiguity and ability to shape scope, justify investment, and adjust based on results
  • Fluent in written and spoken English; additional European languages a plus
  • Experience operating globally across multiple regions/languages a plus

Skills

Required:B2B demand generationSalesforceMarketing automation toolsData analysis

Benefits

  • Eligible for bonus, benefits, and Employee Travel Credits
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airbnb

Book accommodations around the world.

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.

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