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Senior Social Manager, Instagram

Airbnb· Social / Marketing
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Hybrid (San Francisco, CA)$139k - $163kfull-timePosted 3w ago

About the role

Senior-level role focused on defining Airbnb's Instagram presence, aligning editorial judgment with platform expertise, and building a cohesive, evolving brand narrative across Reels, Carousels, and Stories from a San Francisco base.

Responsibilities

  • Air traffic control all content across social media to ensure everything works coherently together.
  • Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
  • Partner closely with internal teams and external creators to develop original content designed specifically for the platform
  • Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
  • Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
  • Own accurate, timely publishing and real-time community engagement on Instagram
  • Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Qualifications

  • Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
  • Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
  • Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
  • Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
  • Think in ideas and community, not just posts - shaping how content connects with audiences over time
  • Can dive in with community development and management in a way that feels ownable and distinctive for our brand
  • Spot cultural moments early and translate them into relevant, on-brand storytelling
  • Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
  • Thrive in fast-moving environments and are comfortable making decisions with imperfect information

Skills

Required:Instagram account growth / managementEditorial judgment / storytellingContent strategy and executionCommunity management

Benefits

  • Pay range $139,000—$163,000 USD
  • Potential for bonus, equity, benefits, and Employee Travel Credits
  • Disability accommodations available in recruitment process
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airbnb

Book accommodations around the world.

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.

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