← All roles

Senior Product Marketing Manager - Workflow

Heartflow· Marketing
Apply on company site
San Francisco, CA$155k - $202kFull-timePosted 3w ago

About the role

Senior Product Marketing Manager responsible for positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform.

Responsibilities

  • Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
  • Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
  • Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
  • Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction
  • Lead GTM planning and execution for new workflow features and platform enhancements — launch plans, sales enablement, and customer-facing collateral
  • Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
  • Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
  • Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities
  • Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
  • Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
  • Support field teams on workflow-related questions during active deals as a subject matter resource
  • Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials

Qualifications

  • 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment

Skills

Required:Experience launching products in multi-stakeholder, complex environmentsCross-functional collaborationExcellent written and verbal communication
Nice to have:Healthcare/medtech industry experience

Benefits

  • Not specified in description
Last updated Oct 19, 2026. Interested? Apply on the company site.

About Heartflow

Decisive Coronary Care

Heartflow’s vision is to transform CAD from the leading cause of death into a disease that can be managed for life.

CCTA ResourcesRoadmap AnalysisFFRCT AnalysisPlaque AnalysisHeartflow OneHeartflow One PlatformMeasurable Impact
Company profileWebsite

More open roles at Heartflow