Product Operations, Brand Partnerships
Hybrid (New York)$250k - $300kFull-timePosted 2w ago
About the role
Substack is building a sponsorships business from the ground up. The Implementation Lead owns the operational backbone of the sponsorship marketplace, coordinating campaign workflows, integrations, and quality. This is a founding, build-focused role requiring cross-functional collaboration with design and engineering, and a mix of operational and technical responsibilities.
Responsibilities
- Own trafficking, QA, launch, delivery monitoring for custom sponsorship formats
- Execute on the pipes for the business: order management, campaign workflows, reporting, and billing handoffs
- Implement and maintain the integrations brands expect — tracking, third-party measurement, verification — adapted to formats that standard tags and pixels weren't built for
- Serve as first-line solutions lead for brands and agencies operating in the marketplace, and be the translator when their ad ops team needs to understand how our formats actually work
- Work with design and engineering to decide what deserves real tooling now versus what stays a manual workaround until there's volume to justify automating it
- Contribute to an AI-first outbound and onboarding engine to drive demand into the marketplace
- Write the playbooks and documentation — since for custom formats, the playbook usually doesn't exist until you write it
Qualifications
- 10+ years in ad operations, solutions engineering, or technical account management at a platform, publisher, or ad tech company
- Hands-on experience with campaign trafficking, tag management, and third-party measurement or verification vendors — and comfort when the format doesn't fit the vendor's assumptions
- Fluency with data: strong spreadsheet skills at minimum, SQL and scripting a real advantage, and the judgment to know when a number looks wrong
- Experience sitting in on sales calls to answer technical questions and scope feasibility on custom or unfamiliar formats in real time
- The range to debug a delivery discrepancy with an agency in the morning and spec an internal tool with an engineer in the afternoon
- An operator's instinct for process: you build systems that scale without over-engineering before there's volume to justify it
- Familiarity with how creator sponsorships are sold, delivered, and measured is a plus
- Experience with APIs, workflow automation, or light scripting (Python, JavaScript) is a plus
Skills
Required:Ad operationsCampaign managementData analysis
Benefits
- market-competitive salary
- equity for all full-time roles
- exceptional benefits
Last updated Oct 7, 2026. Interested? Apply on the company site.
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