Senior Product Manager - Social Experience
Kraken· Product
RemoteFull-timePosted 2w ago
About the role
Senior Product Manager focusing on building social experiences around investing and trading at Kraken, with strong UX and interaction design, prototyping, and data-driven decision making to enhance social features in a crypto trading platform.
Responsibilities
- Design complete social journeys from discovery to beyond, ensuring intuitive flows across following, sharing ideas or trades, responses, and returning to the experience
- Shape navigation, information hierarchy, copy, defaults, gestures, and feedback; specify behavior for empty feeds, failed posts, slow content loads, and changes of mind
- Prototype before build; turn ideas into interactive prototypes with clear flows, states, and acceptance criteria
- Apply psychology to improve participation; translate motivations into decisions about visibility, prompts, reputation, and contribution effort
- Observe users through usability sessions and funnel data to identify misunderstandings, loss of confidence, or abandonment
- Design for first use and repeated use; keep sharing lightweight during active trading with clear public controls; test early and often
- Connect design decisions to measurable outcomes; define expected behavior and test it; track task completion, abandonment, first follows, first contributions, responses, and retention; collaborate with data science on experiments
- Lead the experience through launch; focus scope, resolve trade-offs with engineering, review implementation against design, and use post-launch evidence to plan improvements
Qualifications
- Has designed and shipped consumer social experiences with portfolios that include feeds, profiles, sharing, messaging, discovery, or communities and demonstrated post-launch improvements
- Strong interaction design craft; can justify flow structure, perceptual cues, and elimination of unnecessary steps
- Ability to build realistic interactive prototypes using Figma, code, AI tools, or a combination, including transitions and states
- Evidence of user research challenging assumptions and changing design decisions
- Ability to own product outcomes: prioritize problems, define success, interpret funnel and cohort data, assess experiments
- Understanding of social finance: credibility, incentives, reputation, and visibility of financial activity affecting trust and sharing decisions
Skills
Required:UX designInteractive prototypingProduct discovery and testingData-driven decision makingUnderstanding of social finance context
Last updated Oct 7, 2026. Interested? Apply on the company site.
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