Affiliate Growth Lead, US
Kraken· Marketing
Remote$110.4k - $220.8k + equity + bonusFull-timePosted 2w ago
About the role
Lead the US affiliate and creator partnerships strategy to drive funded accounts and trading volume for Kraken, focusing on margin trading and leveraging relationships with finance and investing creators, affiliates, and publishers in the US market.
Responsibilities
- Own business development for US finance and investing creators and affiliates, building a pipeline of trading educators, finance YouTubers and podcasters, newsletter authors, and wealth-management and advisor-creators.
- Develop and execute the US creator and affiliate strategy, starting with Margin trading volume and funded accounts, with potential expansion to other Kraken trading products.
- Own partner acquisition and relationship development from outreach through activation and ongoing growth.
- Structure CPA, revenue-share and hybrid partnerships tied to funded accounts and trading activity.
- Set up and manage tracking, attribution, payout and reporting to measure partners through funded and traded accounts.
- Work with Legal and Compliance on disclosure and messaging for responsible promotion of leveraged products.
- Partner with Growth, Marketing, Product and other teams to turn opportunities into campaigns and feed partner feedback into product.
- Coordinate with NORAM Pro KOL Business Development to avoid duplicated relationships.
- Track attributable trading volume, funded accounts, active-trader retention and CAC per partner to prioritize investments.
- Continuously identify emerging creators, communities and affiliate publishers reaching active traders and investors in the US.
Qualifications
- Deep experience in business development, partnerships, influencer management or affiliate-led growth in the US with a track record of performance-based creator or affiliate programs for a brokerage, trading platform or investing product.
- Experience growing margin, options, futures or other leveraged or active-trading products.
- Strong existing network and understanding of the US finance and investing creator ecosystem (creators, YouTubers, newsletters, podcasters, wealth management or advisor-creators).
- Working knowledge of crypto and digital assets with ability to explain crypto trading products to audiences new to them.
- Proven ability to originate, negotiate and grow commercially meaningful partnerships (CPA, revenue-share, hybrid).
- Hands-on experience with affiliate networks and tracking platforms.
- Track record turning creator or affiliate activity into measurable outcomes (funded accounts, trading volume, revenue, acquisition).
- Familiarity with US financial advertising rules including FTC disclosure and compliance review for creator content.
- Strong relationship-building and credibility with creators who protect audience trust.
- Commercial judgment to prioritize partners by impact on conversion and trading activity.
- Comfort using performance data to evaluate partners and adjust strategy.
Skills
Required:Business developmentPartnerships and influencer managementPerformance marketingAffiliate networks and tracking platformsRegulatory and compliance knowledge
Benefits
- Wellness allowance
- 401(k)
- Medical
- Dental
- Vision
- Bonus
- Equity (offers)
Last updated Oct 7, 2026. Interested? Apply on the company site.
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