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Senior CRM Marketing Manager

Capital.com· Product & Engineering – GTM
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Hybrid (Warsaw / Sofia / Limassol)HybridPosted 2w ago

About the role

Senior CRM Marketing Manager to define and own how Capital.com uses CRM to engage clients and drive revenue across markets. Own CRM channel strategy, campaign calendar, and market-led campaigns to create a coherent, commercially effective client experience.

Responsibilities

  • Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
  • Manage the integrated CRM campaign calendar and prioritise competing initiatives.
  • Lead market-led, educational, and automated campaigns that drive engagement and revenue.
  • Define segmentation, personalisation, and testing strategies across the customer lifecycle.
  • Translate local-market priorities into effective CRM plans.
  • Own campaign measurement, reporting, and optimisation.
  • Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.

Qualifications

  • 5+ years of strong CRM or lifecycle marketing experience in a complex, multi-market organization.
  • Proven success delivering measurable engagement, revenue, or client-value growth.
  • Expertise in segmentation, personalization, automation, and experimentation.
  • Strong analytical and campaign performance skills.
  • Excellent stakeholder management and prioritisation abilities.
  • Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
  • Financial services or regulated-industry experience is desirable.

Skills

Required:CRM strategy and lifecycle marketingSegmentation and personalizationCampaign planning and executionAnalytics and measurement

Benefits

  • Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
  • Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
  • Generous Time Off: Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
  • Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
  • Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
  • Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
  • Volunteer Days: Take two additional paid days each year to support causes you care about and give back to the community.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Capital.com

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