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Paid Media Strategist (Ecommerce Industry)

Scale Army· Marketing & Creative
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RemoteContractPosted 2w ago

About the role

The Paid Media Strategist will own day-to-day execution, optimization, and reporting of paid media campaigns for an established ecommerce client, focusing on scaling performance across Meta and Google with potential expansion to additional channels.

Responsibilities

  • Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads.
  • Manage campaign budgets, pacing, audience targeting, bidding, testing, and day-to-day performance optimization.
  • Support approximately $150K in projected monthly media spend across platforms.
  • Monitor performance and proactively recommend improvements to ROAS, CAC, conversion volume, and overall efficiency.
  • Support expansion into additional acquisition channels when appropriate, including Microsoft Ads, TikTok, YouTube, AppLovin, and other relevant platforms.
  • Develop structured testing plans across audiences, creative angles, offers, campaign structures, and channels.
  • Identify opportunities to scale winning campaigns while maintaining efficiency.
  • Provide strategic recommendations on channel mix, budget allocation, and paid growth opportunities.
  • Stay current on platform changes, e-commerce advertising trends, and emerging paid acquisition channels.
  • Evaluate, research, and learn new paid media channels as the account scales.
  • Partner with the agency team, designer, and client to recommend creative concepts and assets for testing.
  • Translate campaign performance into clear creative learnings and next-step recommendations.
  • Use AI tools where helpful to support creative ideation, ad variations, research, and testing workflows.
  • Provide data-backed creative recommendations without serving as the primary graphic designer or video editor.
  • Maintain clear reporting on campaign performance, budget pacing, tests, wins, and areas of concern.
  • Analyze campaign data and translate performance into actionable recommendations.
  • Provide regular performance updates and recommendations to the agency lead.
  • Maintain visibility into spend, results, learnings, and next steps.
  • Join occasional client calls to explain campaign performance and strategic recommendations when needed.
  • Communicate proactively with the agency team during agreed working hours.
  • Work independently while escalating risks and important decisions quickly.
  • Adapt to shifting priorities within a fast-paced agency environment.

Qualifications

  • 5+ years of hands-on paid media experience, with a strong focus on e-commerce.
  • Proven experience personally managing substantial paid media budgets, ideally $100K+ per month.
  • Strong hands-on experience with Meta Ads Manager and Google Ads.
  • Experience with Microsoft Ads, TikTok Ads, YouTube Ads, AppLovin, or other growth channels is a plus.
  • Agency experience is strongly preferred.

Skills

Required:Paid media strategy and optimizationCampaign analytics and performance interpretationCreative collaboration and testing
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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