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Brand & Category Growth Specialist

Scale Army· Marketing & Creative
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Remote$2.5k/moContractPosted 2w ago

About the role

One-person marketing role reporting to the CEO responsible for executing marketing across retail, digital, content, and direct-to-consumer initiatives using AI tools to enhance output and efficiency for a plantain chip brand distributed in major U.S. retailers.

Responsibilities

  • Own the development of buyer presentations, sell sheets, and category stories for priority retail accounts.
  • Use Circana and sales data to develop data-driven retail marketing materials.
  • Review and verify buyer-facing materials before distribution.
  • Explain shelf sets and promotions in buyer presentations using planograms and promotions knowledge.
  • Develop and execute a consistent content production schedule for Instagram, Facebook, TikTok, LinkedIn, and the company website.
  • Create content across formats (written materials, graphics, images, videos) in English and Spanish (primarily English).
  • Use AI tools to increase content production volume and efficiency.
  • Independently manage content development from concept through production and publication.
  • Execute fixed-budget marketing tests across Amazon, Meta advertising, video, and merchandise.
  • Set targets for each marketing test and evaluate results.
  • Provide go/no-go recommendations at six months.
  • Support D2C marketing with the company website as storefront.
  • Use campaign data to evaluate marketing activities and results.
  • Manage product sampling and demonstrations in Northeast, Texas, Kroger, and Costco.
  • Execute retail media initiatives (Kroger Precision Marketing, Instacart).
  • Support product trial initiatives in priority growth markets.
  • Develop buyer newsletters and thought leadership content.
  • Track retail leads and related trade marketing activity.
  • Create material to support retailer, distributor, and wholesale relationships.
  • Use AI for copywriting, image creation, video, research, data analysis, and campaign execution.
  • Build tools/workflows to support marketing research, content production, reporting, and campaigns.
  • Identify opportunities to improve marketing efficiency via AI.
  • Share new tools/workflows with the company.

Qualifications

  • 3+ years of marketing experience in consumer packaged goods, food, beverage, or retail.
  • Experience marketing to retailers, distributors, or wholesale partners.
  • Demonstrated experience using AI tools to create campaigns, content, images, videos, tools, or automations.
  • Experience developing marketing materials and working with retail or category data.

Skills

Required:AI tools for writing, image creation, video production, and data analysis (e.g., Claude, ChatGPT, Midjourney)Concept development, content writing, asset design, video production, analytics, and campaign executionDesign skills for marketing and brand materialsData interpretation (Circana, syndicated data, budgets)Retail planograms and promotional knowledgeBuyer deck creation (decks, sell sheets, category stories) using Circana dataContent production for social media and websitesFixed-budget marketing test execution and evaluationAI-assisted marketing workflows
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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