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Growth Marketing Manager

Scale Army· Marketing & Creative
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Remote$1.5k/mo - $1.8k/moContractPosted 2w ago

About the role

Growth Marketing Manager for a US-based HR and staffing solutions firm. Responsible for building and managing a measurable client-acquisition engine across paid and organic channels, with a focus on turning marketing awareness into qualified employer inquiries and consultation bookings. Hands-on, strategic role coordinating with leadership and Content Marketing Specialist to align campaigns, messaging, creative direction, and content with client-acquisition goals.

Responsibilities

  • Build, launch, and optimize lead-generation campaigns, initially prioritizing Meta platforms (Facebook and Instagram) for employer-client acquisition.
  • Develop campaign strategies around priority services, ideal client segments, offers, and consultation-focused calls to action.
  • Test audiences, messaging, creative, placements, budgets, and campaign structures to improve lead quality and cost per lead.
  • Evaluate and recommend the role of LinkedIn, Google, and other paid channels based on performance and business goals.
  • Develop an integrated growth strategy connecting paid media, organic social, landing pages, lead forms, and the client follow-up process.
  • Audit and optimize the conversion path from initial engagement through qualified inquiry or consultation booking.
  • Identify opportunities to improve positioning, offers, calls to action, and lead nurturing.
  • Use performance data to guide funnel improvements and client-acquisition priorities.
  • Own the strategic direction of client-facing Facebook, Instagram, and LinkedIn channels to build trust and support lead generation.
  • Develop monthly campaign plans, content priorities, and creative briefs in partnership with the Content Marketing Specialist.
  • Use leadership insights, service expertise, client stories, and thought-leadership topics to shape high-value content themes.
  • Align organic content with paid initiatives so both channels support broader client-acquisition goals.
  • Set up and maintain campaign measurement across conversion events, pixels, UTM tracking, CRM handoff, and reporting dashboards.
  • Track marketing spend, leads, engagement, conversions, and campaign performance.
  • Provide regular reporting on results, key learnings, and recommended next steps.
  • Translate performance data into clear decisions, priorities, and recommendations.
  • Work closely with leadership and the Content Marketing Specialist to align campaigns, messaging, priorities, and feedback.
  • Provide strategic creative direction without needing to personally produce every marketing asset.
  • Communicate marketing performance and recommendations clearly to non-technical stakeholders.

Qualifications

  • 4+ years of experience in growth marketing, demand generation, paid media, performance marketing, or a comparable B2B marketing role.
  • Demonstrated experience managing paid social campaigns that generated qualified leads.
  • Experience marketing B2B, professional services, staffing, HR, consulting, or another trust-based service business is strongly preferred.
  • Experience managing campaigns across the B2B client-acquisition funnel.
  • Experience using marketing performance data to optimize campaigns and conversion paths.

Skills

Required:Meta Ads ManagerLead-generation campaign developmentTracking & analyticsCampaign planning & creative briefsCross-functional collaboration
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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