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PPC Specialist

Scale Army· Marketing & Creative
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RemoteContractPosted 2w ago

About the role

PPC Specialist to support campaign execution, optimization, client communication, and performance reporting across multiple B2B accounts for a remote, contract role serving U.S.-based clients.

Responsibilities

  • Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Monitor campaign pacing, budgets, bids, performance, and delivery.
  • Launch new campaigns based on client strategy and business objectives.
  • Analyze campaign performance and implement optimization strategies.
  • Pause, optimize, or scale campaigns based on performance data.
  • Support paid media efforts across Bing Ads when needed.
  • Update client reporting dashboards on a weekly basis.
  • Review campaign performance across top-of-funnel and bottom-of-funnel metrics.
  • Analyze paid media performance against qualified meetings, pipeline, and revenue.
  • Pull reporting from HubSpot and Salesforce.
  • Identify reporting inconsistencies and investigate data discrepancies.
  • Translate campaign performance into actionable recommendations and next steps.
  • Participate in weekly client meetings and performance discussions.
  • Prepare meeting agendas, insights, and recommended action items.
  • Track and complete follow-up tasks from client meetings.
  • Communicate professionally with clients through Slack, meetings, and project management tools.
  • Proactively recommend campaign improvements and optimization opportunities.
  • Gradually assume greater ownership of client accounts over time.
  • Write and refine ad copy for paid media campaigns.
  • Develop creative briefs for designers.
  • Review creative assets and provide constructive feedback.
  • Coordinate campaign assets and ensure launches remain on schedule.
  • Collaborate with design teams on static images, GIFs, videos, and other creative assets.
  • Manage assigned projects and deadlines through Asana.
  • Participate in internal meetings with updates, priorities, and recommendations.
  • Stay organized across multiple campaigns, clients, and priorities.
  • Utilize SOPs, dashboards, documentation, and AI tools to improve execution and efficiency.

Qualifications

  • 2–3 years of hands-on experience in paid media, PPC, or performance marketing.
  • Experience managing B2B paid media campaigns.
  • Experience managing LinkedIn Ads, Google Ads, and Meta Ads campaigns.
  • Experience managing significant paid media budgets.
  • Experience optimizing campaigns through bidding, pacing, budgeting, and performance analysis.
  • Experience using HubSpot and/or Salesforce reporting.
  • Experience connecting paid media performance to meetings, pipeline, and revenue.
  • Experience collaborating with creative and design teams.
  • Experience working in a client-facing agency or consultancy environment.
  • Experience with Bing Ads is preferred.

Skills

Required:Paid media strategyAnalytical and reportingAd copywritingProject managementCommunicationClient managementCampaign optimizationPlatforms & tools
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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