← All roles

Senior Manager, GTM Narrative

Maven Clinic· Product Marketing
Apply on company site
Hybrid (New York, NY; Remote, US)$150k - $180kfull-timePosted 2w ago

About the role

Strategic narrative leader responsible for defining and evolving Maven's go-to-market narrative across employers, health plans, clients, and members. Owns framing, messaging, and storytelling from framework to high-quality execution, partnering across Product Marketing, Communications, Clinical, and executive leadership.

Responsibilities

  • Define and evolve Maven's core narrative, ensuring one coherent story that connects employer value and member experience
  • Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
  • Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion
  • Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
  • Partner with Product Marketing to ensure product positioning lives within a company narrative
  • Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and clients alike
  • Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
  • Build feedback loops with Growth and field teams to understand what's actually landing in buyer and member conversations

Qualifications

  • 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
  • Experience at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
  • Exceptional writer with ability to articulate financial impact to executive stakeholders while conveying clinical rigor and empathy to members
  • Ability to build narrative infrastructure and work from data (outcomes studies, utilization rates, financial impact) to form coherent arguments
  • Comfort with AI to accelerate research, refine ideas, and scale narrative development without sacrificing rigor
  • Proven ability to influence cross-functional partners through clarity, credibility, and collaboration
  • Curiosity and fast learning to operate at healthcare, business, and clinical evidence intersections

Skills

Required:Narrative strategy and messagingExecutive storytelling/writingData-to-story translation (outcomes, utilization, financial impact)
Nice to have:AI-enabled research and writing

Benefits

  • Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
  • Whole-self care through wellness partnerships
  • Hybrid work, in office meals, and work together days
  • 16 weeks 100% paid parental leave and new parent stipend (for employees with 1+ year)
  • Annual professional development stipend and access to a personal career coach
  • 401K matching for US-based employees, with immediate vesting
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Maven Clinic

The next generation of care for women and families

Maven helps companies retain talent, improve health outcomes, and reduce maternity and fertility costs. We support every path to parenthood: Pregnancy, Fertility, Egg Freezing, Adoption, Surrogacy, Infant Care, Breastmilk Shipping, and Manager Training.

Women's healthFamily healthVirtual careFertilityPregnancyInfertilityParentingMenopause
Company profileWebsite

More open roles at Maven Clinic