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Web Strategy & Optimization Lead

Fivetran· Marketing Department
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Hybrid (New York, NY)$173.6k - $217kfull-timePosted 2w ago

About the role

Hybrid full-time staff role focused on defining and driving the long-term web growth strategy and execution for high-impact web experiences (e.g., fivetran.com, getdbt.com), leading complex initiatives from concept through launch, experimentation, optimization, and measurement.

Responsibilities

  • Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
  • Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
  • Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
  • Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
  • Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
  • Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline.
  • Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
  • Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
  • Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.

Skills

Required:Long-term web growth strategyExecution of web growth initiativesBehavioral analyticsExperimentation strategy & CROCross-functional leadershipBRD creation
Nice to have:AI/personalization awarenessMentoring

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources for all covered employees and their dependents.
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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