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Growth Marketing Strategy & Planning Manager

Fivetran· Strategy & Operations Department
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Hybrid (New York, NY)$150.6k - $188.2kfull-timePosted 2w ago

About the role

Growth Marketing Strategy and Planning Manager supporting the Growth marketing organization with target setting, budgeting, ROI analysis, and cross-functional alignment to maximize revenue yield for both sales-led and PLG motions.

Responsibilities

  • Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
  • Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix
  • Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
  • Develop segment and region level views of marketing performance to support resource allocation decisions
  • Design and maintain models to quantify the impact of marketing programs across the buyer journey
  • Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations
  • Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights
  • Drive alignment on ICP across product marketing, product, sales, and marketing so targeting, messaging, and investment point at the same accounts
  • Scope dashboard needs and partner with the Analytics team to build them out
  • Own the Growth pipeline model, aligning sourced and influenced contribution across partner, sales, BDR, and marketing
  • Work with Field Ops for Commercial and the BDR org to ensure marketing's pipeline contribution supports the coverage needed to hit the business target
  • Maintain the coverage, conversion, and velocity assumptions the model runs on, and reconcile them with Field Ops and Finance
  • Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement
  • Partner with our Head of PLG Revenue to identify friction in the self serve funnel and recommend interventions
  • Design experiments that help optimize the marketing spend and pipeline ROI
  • Own capacity and headcount planning for the Growth marketing organization, tying resourcing to targets and coverage requirements
  • Model the trade-offs between headcount, program spend, and pipeline output to inform investment and org decisions

Qualifications

  • 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment
  • Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
  • Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
  • Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
  • Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
  • Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
  • Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker to move quickly through data
  • Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)

Skills

Required:Target setting and budgetingMarketing ROI analysisData storytelling / executive reportingCross-functional alignmentModeling and scenario planning

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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