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Performance Marketer, Paid Social

Lovable· GTM
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LondonFull-timePosted 2w ago

About the role

Hands-on paid social marketer responsible for Meta as core channel, testing other platforms, and building automated agents with Lovable to read performance, adjust budgets, and detect issues. IC senior role focused on detail and building the machine rather than solely operating it.

Responsibilities

  • Run paid social end to end. Own Meta as a core channel. Set the account structure, the audiences, the bids, the budgets, and the targets, and know when to lean on Advantage+ and when to take back control.
  • Open new channels. Test TikTok, Snap, Reddit and other social platforms with a clear hypothesis and a clear kill or scale call. Grow the ones that earn it, and hold them to the same efficiency bar as Meta.
  • Automate the day-to-day. Build agents and automations with Lovable that read performance, pace and shift budgets, flag issues like creative fatigue before they cost us, and make the changes.
  • Scale through creative. Maintain fresh, diversified assets, collaborate with the creative team to push/iterate/retire concepts, and ensure volume and variety in assets.
  • Protect the signal. Build and debug tracking (Meta CAPI, TikTok Events API, pixels, consent, deduplication), write queries to judge channels on incrementality, using lift tests and holdouts, not just platform ROAS.
  • Stay in the details. Run tests on audiences, placements, and creative, doing most of the work personally.

Qualifications

  • 7+ years running paid social. Ownership of significant budgets on Meta and experience testing other platforms (e.g., TikTok, Snap, Reddit).
  • Automation-led: experience building automations for reporting, budget pacing, or optimization, comfortable with platform APIs and pulling own data.
  • Creative-obsessed: understands how creative impacts targeting, can brief and iterate with the creative team, maintains a high-volume, diversified pipeline (UGC, creator content, static, video).
  • Efficiency-minded: proficient in CAC and payback analysis and distinguishing efficient growth from vanity metrics.
  • Disciplined tester: strong test design with adequate budget to read results and the ability to decide quickly.
  • Hands-on by choice: enjoys driving impact and building things themselves rather than only presenting in decks.
  • Experience with AI tools: daily use of AI, comfortable building agents and using Lovable to ship tools for the role.
  • Technical spike: deep in at least one of data analytics, data engineering, or tracking/measurement; comfortable in others and able to deliver work independently.

Skills

Required:Paid social managementAutomation and scriptingCreative briefing and optimizationData analytics / tracking
Last updated Oct 7, 2026. Interested? Apply on the company site.
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